Two promising new comedies target different age groups and look to close off a red hot March box office with strong opening weekend sales.

Paramount offers the Will Ferrell pic "Blades of Glory" while Disney goes after the kids with the animated flick "Meet the Robinsons." Together, the pictures should help the marketplace surge and allow the top ten to cross the $100M mark for the fifth consecutive frame. The box office has not seen this kind of streak since last summer. Smaller films entering the multiplexes include the action pic "The Lookout" from Miramax and Universal’s uplifting drama "Peaceful Warrior."

Comedy king Will Ferrell skates into theaters everywhere looking for another gold medal with his newest laugher "Blades of Glory." The PG-13 film finds the funnyman and Jon Heder playing rival figure skaters who must team up as a pair in order to compete again. Amy Poehler, Will Arnett, Jenna Fischer, and Craig T. Nelson co-star. "Blades" boasts the two main ingredients to a successful comedy hit – a bankable star and a unique concept. Add in the very funny commercials and trailers and Paramount is well-positioned to score its second number one hit of the year joining fellow star-driven comedy "Norbit." Both pics were produced by DreamWorks.

Ferrell left the competition in the dust last summer with "Talladega Nights" which bowed to a robust $47M on its way to a $148M final. "Blades" doesn’t have as big of a marketing push or the prime summer play period so its opening will not soar as high. But the former "Saturday Night Live" star will again prove that he is a reliable draw. The industry had some doubts in 2005 when both "Bewitched" and "Kicking and Screaming" failed to reach $65M. Ferrell’s 2004 hit "Anchorman" debuted to $28.4M and "Blades" should play out like that one, only bigger. Teens and young adults will be the driving force plus there is plenty of cross-gender appeal. Though the marketplace is crowded with many options, there aren’t too many direct threats. "Wild Hogs," the only major comedy, is getting old as is "300" which most high school and college students have already seen. Spinning into over 3,000 theaters, "Blades of Glory" should finish in first place and win about $37M over the weekend.

Ferrell and Heder in "Blades of Glory."

Disney uses its patented moves to go after the family audience with its latest animated offering "Meet the Robinsons." With most digital toons these days being of the PG variety, "Robinsons" carries a G rating which it hopes will help convince parents to buy tickets for even the youngest of their children. The story follows an orphan boy who befriends a kind family and features the voices of Angela Bassett, Tom Selleck, and Adam West. In the cartoon world, films sell best when they are comedies and feature popular comedians in central roles. "Robinsons" at least has the first factor working for it.

The marketing has been strong and trailers have been funny. But unlike the studio’s last film for kids, "Bridge to Terabithia," this time competition will be a force. "TMNT" and "The Last Mimzy" will only be in their second weekends and are set to steal away about $20M worth of business from the same target audience. Luckily, the weekend’s two other new films will attract different segments of the moviegoing crowd. "Meet the Robinsons" does not have the firepower to reach the heights of Pixar pics. Rather, it may bring out the same size audience as last fall’s "Open Season" which bowed to $23.2M from an ultrawide 3,833 locations. "Meet the Robinsons" bows in roughly 3,200 sites but could exploit its studio’s brand name to deliver a similar gross of about $23M.

Let’s "Meet the Robinsons."

Years after leaving the sitcom world of NBC’s "3rd Rock From the Sun," Joseph Gordon-Levitt anchors the heist thriller "The Lookout." The R-rated Miramax release comes from writer-turned-rookie-director Scott Frank and co-stars Jeff Daniels. Starpower is seriously lacking here and that will hurt its box office prospects. Reviews have been good, but the target audience of young adults have "Blades of Glory," "300," and "Shooter" to choose from and all of them offer more for the money. With only so much marketing and distribution strength behind it, the film will have a tough time just getting an invite to the top ten. "The Lookout" debuts in about 1,000 theaters on Friday and could collect about $4M over three days.

Jeff Daniels and Joseph Gordon-Levitt in "The Lookout."

In an unorthodox approach, Universal will be releasing the inspirational drama "Peaceful Warrior" in 615 theaters this weekend but most moviegoers will actually be getting free tickets through a promotion with Best Buy. The PG-13 film starring Nick Nolte was given a limited release last summer and grossed more than $1M from just over 40 theaters. Universal will report box office grosses that include regular paid sales plus full ticket prices for each free admission. With $15M worth of free tickets allocated for opening weekend, it will be unlikely that the paid portion will make up a sizable amount. Film fans who visit the promotional web site can get up to ten complimentary tickets each. However, the studio should get some extra buzz that it could benefit from when the DVD is released a few months down the road.

Nick Nolte and Scott Mechlowicz in "Peaceful Warrior."

The Ninja Turtles ruled the box office last weekend in "TMNT," but will face a formidable foe in Disney’s "Meet the Robinsons" which will play to the same audience. A 40% drop would give the animated actioner $14M for the frame and $43M after ten days. Warner Bros has also been raking in the dough with its stylish war epic 300 which has been holding up surprisingly well. Another 40% fall will put the R-rated battle pic at $12M boosting the cume to $180M after 24 days. Mark Wahlberg‘s "Shooter" could decline by 45% to $8M giving Paramount a ten-day total of $27M.

LAST YEAR: Smashing the March opening weekend record set four years earlier by its predecessor, "Ice Age: The Meltdown" shot straight to number one with a colossal $68M debut. The Fox juggernaut went on to gross $195.3M domestically and a towering $657M worldwide giving the "Ice Age" duo over $1 billion in global grosses. Dropping to second was "Inside Man" with $15.4M. Warner Bros. launched its urban drama "ATL" in third with $11.6M on its way to $21.2M. Rounding out the top five were "Failure to Launch" with $6.5M and "V for Vendetta" with $6.3M. The horror flick "Slither" creeped into eighth place with a $3.9M opening leading to a $7.8M final. Sony claimed the year’s most notorious flop with "Basic Instinct 2" which bowed to $3.2M on its way to a pathetic $5.9M before sweeping the Razzie Awards.

Author: Gitesh Pandya,

Tag Cloud

Certified Fresh tv talk 71st Emmy Awards Lifetime target Paramount Wes Anderson sag awards Cartoon Network Black Mirror wonder woman Freeform ABC Family Britbox Fall TV ID comic books Sundance TV The Walking Dead kong Star Trek Premiere Dates Binge Guide Cosplay HBO versus ESPN WarnerMedia doctor who TIFF Drama docuseries Summer Mudbound vs. Netflix Christmas movies Funimation zombie razzies know your critic nbcuniversal casting Comic Book Food Network YA Television Critics Association lord of the rings Apple TV+ TLC Pacific Islander Calendar President video on demand VICE Hallmark venice canceled TV shows E! thriller Year in Review dceu Peacock free movies game of thrones james bond OWN Winter TV Anna Paquin Countdown live action 93rd Oscars comic book movie Watching Series stoner indiana jones Emmy Nominations kids crime Prime Video dc dramedy Animation Film Festival Writers Guild of America directors political drama Holiday Reality binge Comedy Central dexter 2018 award winner Ovation Stephen King Vudu jurassic park archives Neflix Winners TV One king kong Best and Worst First Reviews 007 GLAAD MCU Christmas hollywood theme song south america twilight social media Rom-Com Heroines Film Comics on TV WGN Family children's TV strong female leads true crime Nat Geo Showtime royal family Disney streaming service Spectrum Originals TV renewals Apple supernatural war australia revenge X-Men foreign MSNBC 1990s slasher rt labs critics edition Mystery what to watch Pop Awards Trivia streaming reboot 2019 Television Academy nature Pirates golden globe awards cats politics Holidays concert Sneak Peek composers new star wars movies rt archives Columbia Pictures fast and furious Fox News mcc Election Fantasy Instagram Live cars indie Lifetime Christmas movies cooking stand-up comedy RT21 critic resources American Society of Cinematographers Women's History Month space TV movies christmas movies The Walt Disney Company Character Guide Marvel MTV 78th Annual Golden Globe Awards Alien BET Awards Amazon Studios Marvel Television National Geographic FXX Photos 79th Golden Globes Awards Thanksgiving Mary Poppins Returns halloween movies obituary criterion Hollywood Foreign Press Association dark PlayStation BET ITV El Rey spy thriller rotten 21st Century Fox comic book movies Tubi superhero adenture scorecard NBA comedies Schedule Martial Arts Disney Channel debate Fargo Turner black comedy 2021 Tarantino nfl SDCC festivals 2020 anime comiccon comics LGBT Awards Tour italian IFC Films rom-coms screenings Hulu The Academy remakes Image Comics Broadway feel good aapi psycho witnail Spring TV TCM HFPA History cults Lucasfilm Opinion child's play documentaries Music Amazon psychological thriller Ghostbusters Oscars trophy Creative Arts Emmys Sundance Now Valentine's Day Endgame boxoffice Unbreakable Kimmy Schmidt NBC APB all-time posters ViacomCBS slashers pirates of the caribbean Nickelodeon Classic Film parents Rocky scary movies serial killer hist Mindy Kaling Box Office Syfy Universal Pictures crime drama a nightmare on elm street transformers romantic comedy teaser black HBO Max Set visit Mary Tyler Moore disaster king arthur Legendary YouTube Premium hispanic heritage month diversity Adult Swim 73rd Emmy Awards young adult BBC America TNT Masterpiece Grammys cinemax joker Emmys sequels TV Land french 24 frames 4/20 Ellie Kemper Superheroes series mob science fiction Marvel Studios blaxploitation romance animated Quiz cancelled canceled dogs Acorn TV DC Comics FX on Hulu Superheroe FX sequel Chernobyl Infographic Shondaland TruTV Exclusive Video E3 festival asian-american travel New York Comic Con basketball kaiju Cannes Western SXSW BBC One talk show justice league Super Bowl cancelled TV shows Disney Plus high school NYCC police drama olympics spanish 2017 chucky streaming movies Walt Disney Pictures Pet Sematary PaleyFest Tags: Comedy worst movies die hard Pop TV Bravo hispanic 72 Emmy Awards spanish language Sundance Trophy Talk Nominations heist movie facebook new york CNN quibi football emmy awards TCA Winter 2020 zombies popular 45 singing competition Esquire natural history screen actors guild Netflix action-comedy BAFTA Travel Channel TCA Awards Turner Classic Movies crime thriller batman Amazon Prime Video Sci-Fi Marathons USA BBC ratings The CW video FOX AMC Plus Extras mutant classics OneApp trailers zero dark thirty monster movies 20th Century Fox Tumblr unscripted toronto international The Arrangement live event GIFs television golden globes franchise sitcom superman Amazon Prime TCA 2017 werewolf Podcast Arrowverse Pride Month scary genre Lionsgate biopic RT History vampires mission: impossible scene in color Disney mockumentary dragons Logo godzilla CBS TBS best 2016 cancelled TV series Starz Fox Searchlight art house satire critics Kids & Family spinoff CW Seed game show CBS All Access DirecTV Paramount Network dreamworks sopranos Teen rt labs telelvision Apple TV Plus worst Horror renewed TV shows Discovery Channel films Rock Musical robots marvel cinematic universe laika Star Wars documentary Avengers Video Games IFC AMC Warner Bros. YouTube VOD Interview halloween tv sports 99% Toys Country prank historical drama green book Pixar legend news cancelled television spider-man new zealand Black History Month DC Universe stop motion Epix Crackle aliens Disney+ Disney Plus miniseries name the review Red Carpet Academy Awards jamie lee curtis saw japanese richard e. Grant finale VH1 toy story USA Network technology spider-verse Rocketman HBO Go Baby Yoda ABC Signature The Purge fresh San Diego Comic-Con Tokyo Olympics TCA Chilling Adventures of Sabrina Comic-Con@Home 2021 independent based on movie reviews Crunchyroll comic Hallmark Christmas movies crossover Mary poppins cops hidden camera Hear Us Out medical drama Musicals boxing period drama blockbusters elevated horror Captain marvel deadpool suspense Comedy A24 rotten movies we love Paramount Plus IMDb TV adventure ABC Trailer Action Shudder docudrama Reality Competition japan gangster cartoon Universal Brie Larson DGA Dark Horse Comics marvel comics First Look adaptation Spike book SundanceTV discovery biography ghosts CMT YouTube Red movie Biopics harry potter The Witch See It Skip It PBS leaderboard GoT Sony Pictures book adaptation women Song of Ice and Fire 2015 A&E breaking bad LGBTQ TV Tomatazos DC streaming service blockbuster Polls and Games universal monsters spain latino anthology Elton John 90s