Tom Cruise‘s spy sequel Mission: Impossible III remained the most popular film in North America for the second straight weekend while the big-budget disaster film Poseidon opened in second place to disappointing results.

The frame’s other new releases, the Lindsay Lohan comedy Just My Luck and the soccer drama Goal! The Dream Begins, opened miserably as well giving the industry little to celebrate. Overall ticket sales fell behind those of the comparable weekend in each of the last four years as a sluggish marketplace waits for that one true summer blockbuster that draws the masses into the multiplexes.

Despite a weaker-than-expected opening weekend, Paramount’s MI3 enjoyed a respectable sophomore frame dropping 49% to an estimated $24.5M to retain its standing as the number one film. Playing in an ultrawide 4,059 theaters, the Ethan Hunt actioner averaged a solid $6,039 per location and raised its ten-day total to $84.6M. The decline was very similar to the 48% second weekend fall for last summer’s big spy flick Mr. & Mrs. Smith which grossed $26M in its sophomore shot after a $50.3M bow. The Pitt-Jolie vehicle, however, captured a more muscular $96.7M in its first ten days thanks in part to a June release when more students were out of school.

With so many action sequels tumbling by 55% or more on the second weekend, Mission: Impossible III managed to hold up relatively well. Competition from Poseidon was not formidable so moviegoers were not drawn away to another big event pic. The latest Ethan Hunt film will face its true test this Friday when the much-anticipated thriller The Da Vinci Code starring that other Tom opens followed a week later by the mutant juggernaut X-Men: The Last Stand. At its current pace, look for MI3 to reach $130-140M domestically making it the lowest grossing installment of the decade-old franchise. The first Mission: Impossible grossed $181M in 1996 while MI2 took in $215.4M in 2000. Overseas, MI3 jumped to $129.2M in foreign sales putting the worldwide tally at $213.8M in under two weeks. The global box office gross looks to be on a trajectory to hit $350M.

Failing to sink Cruise’s ship, the ocean liner disaster pic Poseidon settled for the runner-up spot this weekend opening with an estimated $20.3M from 3,555 locations. Warner Bros. generated a decent but not impressive per-theater average of $5,717 with its first pricey entry of the summer movie season. Directed by Wolfgang Petersen (The Perfect Storm, Air Force One), the PG-13 film was a remake of the 1972 picture The Poseidon Adventure and starred Kurt Russell, Josh Lucas, and Richard Dreyfuss as passengers on a luxury ship who must fight to survive after a rogue wave capsizes the vessel. Poseidon opened weaker than other big-budget maritime action films like 2003’s Master and Commander ($25.1M), 2000’s The Perfect Storm ($41.3M), and even 1995’s infamous Waterworld ($21.2M).

Although audiences in years past have flocked to May disaster films like Twister, Deep Impact, and The Day After Tomorrow, this time Poseidon lacked the goods to draw in a paying audience. Reviews were not kind which also made the adult-skewing picture a tough sell. Varying reports on the film’s budget put the production cost in excess of $160M so a stellar run internationally and on DVD will be needed in order to turn a profit. Poseidon set sail in a handful of Asian countries to the tune of $4.4M this weekend, but will open in most foreign territories in June and July.

Once again scoring the best hold among all wide releases was the Robin Williams family comedy RV which dipped a mere 14% in its third weekend to an estimated $9.5M. The Sony hit has collected a solid $42.8M in 17 days.

Ticket buyers ignored Lindsay Lohan’s new film Just My Luck which flopped in its opening weekend grossing a mere $5.5M, according to estimates. The Fox release averaged an unlucky $2,165 per location and played almost exclusively to a teen girl audience. Studio research showed that the crowd for Luck was a remarkably high 80% female and 70% under the age of 25. Critics, not surprisingly, panned the film.

Horror flick An American Haunting enjoyed a solid sophomore session dropping only 36% to an estimated $3.7M for fifth place. Distributed by Freestyle Releasing, the PG-13 thriller has banked $10.9M in ten days and should scare its way to a mediocre $17-19M. Universal’s 9/11 thriller United 93 followed with an estimated $3.6M, down just 33%, lifting the cume to a decent $25.6M.

The teen gymnastics pic Stick It dropped 41% to an estimated $3.2M to land in the number seven spot with a total to date of $22.2M for Buena Vista. Fox’s animated sequel Ice Age: The Meltdown, still the top-grossing film of 2006, grossed an estimated $3M sliding just 29% in its seventh weekend. No other film has spent as many weeks in the top ten this year. Cume stands at $187.4M domestically and over $600M worldwide.

Sony’s fright pic Silent Hill placed ninth with an estimated $2.2M, off 45%, for a sum of $44.5M thus far. The New Line flop Hoot fell 37% to an estimated $2.1M in its second outing as the total inched up to a dismal $6.2M. Last weekend, the owl film had the distinction of suffering the worst opening in history for a film debuting in over 3,000 theaters. Hoot’s puny $3.4M bow in 3,018 sites beat out the dismal $6M launch from 3,006 theaters of 2004’s New York Minute starring the Olsen Twins for that unfortunate honor.

Another film failing to connect with kids was Buena Vista’s new soccer drama Goal! The Dream Begins which kicked off its run with a weak estimate of only $2M. The PG-rated film failed to qualify for the top ten this weekend and averaged a poor $1,989 from 1,007 locations.

Two April releases fell from the top ten this weekend. The spoof comedy Scary Movie 4 dropped 44% to an estimated $2.1M in its fifth frame. With $86.6M to date, The Weinstein Co. release looks to finish with roughly $90M which would not be far off from the $110M of its predecessor 2003’s Scary Movie 3. The Lionsgate family drama Akeelah and the Bee declined 41% to an estimated $2M in only its third turn. Cume sits at just $13.6M and should reach $16-18M.

Opening in limited release this weekend, Miramax’s family reunion comedy Keeping Up with the Steins grossed an estimated $621,000 from 138 locations for a respectable $4,500 average. The PG-13 film stars Garry Marshall, Jeremy Piven, and Daryl Hannah. The Swaziland-set drama Wah-Wah debuted in 25 theaters and grossed an estimated $57,000 for a mild $2,270 average. Starring Gabriel Byrne, Miranda Richardson, and Emily Watson, the R-rated film is distributed by Roadside Attractions and Samuel Goldwyn Films.

Among indie films expanding into more markets, Sony Classics grossed an estimated $1.2M from its comedy Art School Confidential after widening from 12 to 762 theaters across the country. That left the John MalkovichAnjelica Huston starrer with a pitiful $1,593 average per venue as it failed to register with moviegoers on a national level. Cume is $1.4M. Fox Searchlight expanded its Indian drama Water from 36 to 62 locations and grossed an estimated $257,000 for a $4,138 average. Total sits at $593,000 with more markets opening on Friday.

The top ten films grossed an estimated $77.7M which was down 15% from last year when Monster-in-Law opened at number one with $23.1M; and down 23% from 2004 when Troy debuted in the top spot with $46.9M.

Author: Gitesh Pandya, BoxOfficeGuru.com

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