Weekend Box Office

Weekend Box Office Results: Old Tops Snake Eyes With Surprise $16.5 Million Haul

The latest G.I. Joe reboot tanks as M. Night Shyamalan scores a win (with caveats). Plus, Space Jam: A New Legacy gets benched in second weekend.

by | July 25, 2021 | Comments

It was not a notable weekend at the box office. Though the same-day streaming question certainly comes into play for one particular title, it was not a factor for the new films which led the way with some historic lows. How much new concerns over rising COVID cases across the country factored into the overall poor box office is something to take into consideration. But it might also have just been a lack of interest in the two new major titles on offer.


King of the Crop: Old Win Shows Mixed Signs For Box Office Health 

Old

(Photo by © Universal Pictures)

Most analysts gave the edge to a certain G.I. Joe character this weekend. Then it looked like it could be a toss-up for the top slot. Ultimately, M. Night Shyamalan’s latest, Old, won handily. (Well, “handily” by just $1.7 million, but considering estimates had Snake Eyes: G.I. Joe Origins leading with a much wider gap it was a clear and surprising reversal.)

While it may surprise those chiming in on the frequent discourse over the director’s output, Old‘s weekend haul of $16.5 million is actually the lowest opening for any of his films since his breakthrough of The Sixth Sense back in 1999. The last two entries in his Unbreakable trilogy, Split and Glass, opened to $40 million and $40.3 million, respectively, in 2017 and 2019. Before this weekend, his lowest opening was Lady in the Water’s $18 million, which went on to take a career-low overall $42.28 million. That was the start of four straight losers at the box office for Shyamalan, including The Happening, The Last Airbender, and After Earth. The filmmaker had found a bit of career resurgence starting with The Visit in 2015 kicking off a recent string of low-budget, high-concept films that turned a healthy profit.

On the glass half-full side, Old is another low-budget effort ($18 million) that may seem a bit disappointing at the moment but is hardly going to rattle Universal’s books. The half-empty side is actually more on the theatrical industry seeing as how Old is the lowest-grossing film to debut at number 1 in July in 25 years since A Time To Kill on the weekend of July 26, 1996, which actually coincided with the Atlanta Olympics that year. (This stat does not include last year when movie theaters were mostly closed.) That John Grisham adaptation actually went on to gross over $108 million, something Old will not come close to doing, but this is the third weekend since Memorial Day that the leading film grossed under $17 million.


Rotten Returns: Snake Eyes Gamble Fails to Pay Off

Henry Golding plays Snake Eyes in Snake Eyes: G.I. Joe Origins

(Photo by Ed Araquel/Paramount Pictures)

Paramount moved Snake Eyes: G.I. Joe Origins into Summer from its originally re-scheduled October date. Not that the numbers would have looked any better three months from now, but a $13.3 million start in July for an $88 million-budgeted film must have someone wondering if they could have sold it to Amazon when they were having a fire sale (Coming 2 America, Without Remorse, The Tomorrow War). This is surely about more than just rising Delta variants, though, when you consider that The Rise of Cobra opened to $54.7 million in 2009 and Retaliation started with $40.5 million in 2013. That’s eight years since the last film and this is basically the second attempt to reboot the whole franchise and there have only been three movies. Perhaps the studio can take some comfort that critics have been slightly kinder to it (42% on the Tomatmeter) than the 35% and 28% Tomatometer scores of the previous films.

Also qualifying is Roadside’s pick-up of Joe Bell (formerly Good Joe Bell), from Solstice Studios, which was anything but good this weekend with both a 37% on the Tomatometer and a place out of the top 10 with just $707,000 in 1,094 theaters for only a $646 per-screen-average – that is the lowest per-screen-average for any film released in over 1,000 theaters this year behind Land ($731) and Voyagers ($700).


The Top 10 And Beyond: A New Legacy Suffers Crushing Second Quarter with 69% Dropoff

Space Jam: A New Legacy

(Photo by © Warner Bros. )

The weekend was actually nearly even worse for Space Jam: A New Legacy, which became just the 10th film ever to open to over $30 million and have a second weekend under $10 million. A 69% drop from last week’s $31.7 million to this week’s $9.5 million actually makes it the first “PG”-rated family film to join this league. Look at the company it has now joined:

  • The Day the Earth Stood Still (2008) ($30.48 million-to-$9.89 million)
  • The Wolfman ($31.47 million-to-$9.89 million)
  • Saw V ($30.05 million-to-$9.74 million)
  • Space Jam: A New Legacy ($31.05 million-to-$9.5 million)
  • Dark Phoenix ($32.82 million-to-$9.35 million)
  • A Nightmare on Elm Street (2010) ($32.90 million-to-$9.11 million)
  • The Purge ($34.05 million-to-$8.31 million)
  • Bruno ($30.61 million-to-$8.31 million)
  • The Devil Inside ($33.73 million-to-$8.02 million)
  • Friday the 13th (2009) ($40.57 million-to-$7.94 million)

Twenty-five years ago, Michael Jordan’s Space Jam had a 41% drop over Thanksgiving weekend to $16.2 million. LeBron James’ Space Jam: A New Legacy is now looking more like The Purge: Anarchy, which opened to $29.8 million and dropped 64.8% to $10.4 million and had $51.8 million in the bank after 10 days. A New Legacy stands at $51.4 million and if it continues along this pace will end up somewhere around $70 million. The bright side is it will be the second highest-grossing film domestically for Warner Bros./HBO Max along with the highest-grossing non-PG-13-rated family film this year. The down side is the $150 million-budgeted film will not come close to breaking even, nor matching the $90 million/$230 million domestic/worldwide haul of the Jordan film.

For the time being it appears that $175 million may be the new throne standard for films in the pandemic hybrid era. A Quiet Place Part II is not going to get there but still remains the most impressive earner of this period. Black Widow, which has its eyes on the throne, fell another 55% this weekend down to $11.6 million. Its total stands at $154.8 million, which squeaks it into the top 25 all-time July releases after 17 days. The Marvel film’s third weekend is a bit more then what The Amazing Spider-Man made in weekend three, though that film ranks 14th on the aforementioned list with $217.7 million. However, if you compare the film to Star Trek Beyond, which had a $10 million third weekend with $127 million in the bank, Black Widow’s final number could be closer to $185 million. It has grossed over $314 million worldwide, but its odds of reaching $200 million domestically have significantly decreased. Current throne holder, F9, stands at $163 million after five weeks and is also forging a similar pace with Star Trek Beyond, which had a $3.9 million in its fifth weekend. F9 made $4.46 million and looks to be stalling out, as expected over the past several weeks, at right around $175 million.

Down the list, Universal is watching The Boss Baby: Family Business and The Forever Purge settle into the $55 million and $45 million regions. Sony is not having any greater success with their sequel, Escape Room: Tournament of Champions, which can only hope to hit $20 million at this point. The Anthony Bourdain documentary, Roadrunner, managed to stay another weekend in the top 10 and is up to $3.7 million.


On The Vine: Green Knights, Cruise Captains, and An American Abroad

Next week has something for families and adult moviegoers up and down. Leading the way, no doubt, will be the latest Disney ride-turned-motion-picture, Jungle Cruise, starring Dwayne Johnson and Emily Blunt. The film should easily take the number 1 slot, but will also be competing against itself with $30 Premier Access on Disney+. Exclusively in theaters will be Oscar-winner Tom McCarthy’s Stillwater with Matt Damon on a quest to Marseilles find out the truth over his Amanda Knox-like daughter played by Abigail Breslin. Then you can also look for David Lowery’s take on Arthurian legend with The Green Knight, starring Dev Patel, and Sony Classics releasing one of the best-reviewed films of Sundance 2020, Nine Days, featuring Winston Duke.


Full List of Box Office Results: July 23-25, 2021


  • $16.5 million ($16.5 million total)

  • $13.35 million ($13.35 million total)

  • $11.6 million ($154.81 million total)

  • $9.56 million ($51.37 million total)

  • $4.6 million ($163.3 million total)

  • $3.4 million ($16 million total)

  • $2.69 million ($50.12 million total)

  • $2.3 million ($40.31 million total)

  • $1.25 million ($157.52 million total)

  • $830,000 ($3.7 million total)


Erik Childress can be heard each week evaluating box office on WGN Radio with Nick Digilio as well as on Business First AM with Angela Miles and his Movie Madness Podcast.

[box office figures via Box Office Mojo]


On an Apple device? Follow Rotten Tomatoes on Apple News.

Tag Cloud

period drama debate cancelled TV series romantic comedy supernatural miniseries sports TCA Fox News chucky christmas movies dexter zombie Interview Vudu Endgame action-comedy Discovery Channel nfl El Rey Hallmark biography Paramount Plus joker tv talk thriller classics Mary Tyler Moore The Witch elevated horror Countdown MSNBC First Reviews werewolf reboot Comics on TV cooking remakes Trophy Talk wonder woman television heist movie lord of the rings prank New York Comic Con dramedy rt labs SDCC young adult 21st Century Fox canceled TV shows spy thriller Netflix Christmas movies what to watch crime thriller spain Pirates Starz Arrowverse Holiday foreign godzilla hidden camera political drama screen actors guild PBS Sundance Now reviews Trailer breaking bad American Society of Cinematographers zombies singing competition Amazon Studios Tumblr Black History Month A24 Reality Chilling Adventures of Sabrina TV One Year in Review Paramount Network indie Turner Classic Movies slashers ABC movie romance docuseries suspense CBS golden globes international hispanic franchise talk show FX Adult Swim President discovery slasher comedies Video Games streaming adaptation obituary Emmys Peacock Tokyo Olympics rom-coms Writers Guild of America Super Bowl See It Skip It Winter TV police drama worst movies boxing Hallmark Christmas movies twilight Mudbound king arthur Anna Paquin Academy Awards Elton John doctor who 2021 2015 universal monsters E3 emmy awards Mary Poppins Returns kids Family 24 frames Women's History Month cancelled comic books YouTube Red Winners Ovation Black Mirror DirecTV Ellie Kemper Action YA San Diego Comic-Con Thanksgiving Disney Plus crime NYCC Universal stoner CBS All Access Legendary Fox Searchlight child's play HBO Go cancelled TV shows Showtime news hist YouTube Premium politics The Walking Dead screenings binge Marathons social media comic book movies Amazon Prime Mary poppins BBC One Sony Pictures dragons TBS Broadway strong female leads Pop Star Trek Epix marvel cinematic universe Warner Bros. Stephen King Syfy cinemax award winner anime comics RT History Columbia Pictures Lionsgate Dark Horse Comics directors Lifetime Christmas movies sitcom RT21 cops Film CW Seed Marvel sequels Netflix Spike science fiction Comic Book TCA Winter 2020 gangster Schedule Nominations VICE Sundance CNN GIFs crossover ViacomCBS natural history Television Critics Association Amazon Polls and Games documentaries Television Academy dceu dc Mindy Kaling Best and Worst Teen Awards Tour spanish language rt labs critics edition game show The Purge cars sag awards football composers Comic-Con@Home 2021 Wes Anderson rotten 71st Emmy Awards mission: impossible Film Festival Avengers blaxploitation fresh feel good History Lifetime royal family cartoon 20th Century Fox Election Rocketman Fall TV comiccon Sneak Peek Valentine's Day GLAAD TCM kaiju Tarantino robots Holidays Shudder Cartoon Network NBA Apple TV+ Spring TV monster movies sequel golden globe awards First Look richard e. Grant Biopics BBC book new star wars movies high school Brie Larson BET Awards TNT movies streaming movies 2016 unscripted CMT popular DC streaming service Funimation all-time Christmas Classic Film Country dogs Kids & Family Pacific Islander archives adventure based on movie ID cats Walt Disney Pictures finale 4/20 FOX Emmy Nominations Drama cults Creative Arts Emmys docudrama ABC Family medical drama renewed TV shows WarnerMedia mutant Opinion Fantasy Crackle MTV ITV APB french Bravo TIFF ABC Signature blockbusters FXX south america Food Network WGN 93rd Oscars Travel Channel MCU Rom-Com 73rd Emmy Awards Unbreakable Kimmy Schmidt Apple Character Guide venice The Arrangement dark mockumentary Shondaland Cannes TCA Awards fast and furious historical drama 72 Emmy Awards Crunchyroll mcc PlayStation Britbox HBO Max Disney streaming service stand-up comedy black marvel comics aliens Star Wars Mystery jurassic park 2020 BBC America TV Land TLC satire Exclusive Video Spectrum Originals Amazon Prime Video boxoffice TCA 2017 Box Office technology festivals aapi 2017 BET PaleyFest films Comedy Reality Competition Esquire facebook batman FX on Hulu casting Baby Yoda critic resources stop motion 2018 Martial Arts GoT nature rotten movies we love Podcast Extras Acorn TV olympics animated Hulu Rock scene in color travel witnail revenge blockbuster USA parents Toys ESPN LGBTQ new york teaser zero dark thirty Lucasfilm ghosts video concert Red Carpet Set visit Tomatazos Superheroe biopic disaster halloween National Geographic Hear Us Out SXSW Horror nbcuniversal Musical superman halloween tv series pirates of the caribbean Sci-Fi TV renewals Premiere Dates psycho critics serial killer HBO E! Marvel Studios 90s Sundance TV spinoff Heroines japanese jamie lee curtis NBC criterion Pride Month Western Animation Image Comics Nickelodeon Paramount Cosplay comic Rocky basketball live action children's TV rt archives independent Trivia quibi asian-american X-Men Musicals know your critic Calendar spanish target toy story IFC Films hollywood comic book movie kong Watching Series Music king kong Summer Masterpiece The Academy Certified Fresh Binge Guide anthology 99% free movies Awards VH1 Turner AMC Pet Sematary women TruTV USA Network adenture scorecard name the review 007 IFC italian hispanic heritage month japan psychological thriller festival OWN latino Chernobyl VOD die hard Apple TV Plus Disney+ Disney Plus posters documentary Marvel Television saw true crime Disney a nightmare on elm street YouTube superhero worst 1990s DGA space legend 2019 razzies DC Universe Nat Geo harry potter Oscars Pixar Infographic Ghostbusters Grammys best Song of Ice and Fire theme song trailers Freeform 45 telelvision crime drama green book Disney Channel indiana jones OneApp deadpool 78th Annual Golden Globe Awards Pop TV LGBT ratings versus TV Superheroes transformers war laika The CW Comedy Central Photos spider-man canceled A&E BAFTA justice league Captain marvel Logo Tubi james bond game of thrones TV movies The Walt Disney Company scary movies cancelled television australia SundanceTV video on demand Alien toronto DC Comics vampires new zealand diversity Quiz book adaptation