SundanceTV announced a new television advertising campaign starring “Weird Al” Yankovic that will launch today, February 18. The network commissioned Weird Al to develop an original jingle and star in a custom video featuring local, operator-specific channel numbers. The song, written and performed by Yankovic, helps viewers find the channel and never ever
forget its location, including the suggestion that viewers carve their specific SundanceTV channel number on their foreheads (which the network does not actually advocate). You can check out a sample spot here
. The spot launches in advance of the network’s newest original series, Hap and Leonard
, which is set to premiere Wednesday, March 2nd.