News

How to Pick a Good Rom-Com Based on Its Poster

Are there characters standing back-to-back? Are they sitting? Are there more than three people? Is there a giant head? We'll tell you which ones to avoid.

by | February 14, 2021 | Comments

Without any major romantic comedy releases dropping in theaters this year for Valentine’s Day, you might find yourself trying to pick the perfect rom-com on your favorite streaming services and apps. On one hand, it’s wonderful that there are so many choices. However, that paradox of choice could also leave you browsing for hours without ever picking a film, as the sheer number of options can result in decision paralysis (it’s a first-world problem, but it’s real). That’s how you end up scrolling through titles until you watch Always Be My Maybe for the 117th time (which isn’t a bad thing, because it features Randall Park singing about punching Keanu Reeves).

In an effort to make your decision a little easier, we analyzed 428 rom-com posters and, based on patterns we discovered, placed them into nine categories. We then figured out each category’s Tomatometer and Audience Score averages, then ranked them from worst to best. This way, the next time you’re in the mood for a romantic comedy, and you see characters back-to-back on the poster, or a collage of faces, or a heavily photoshopped image of two people looking at each other — or somewhere else entirely — you’ll know if the movie is likely to be worth your time. Read on to see what we discovered!


9. Posters with One Character Standing in Front of Another

Posters for Trainwreck, Leap Year, and The Wedding Planner

(Photo by ©Universal Pictures, ©Columbia Pictures)

Average Tomatometer Score: 40.7%
Average Audience Score: 53.3%
Average of Tomatometer and Audience Scores: 47%

After sorting through decades of rom-com posters and becoming familiar with their eccentricities and similar themes, it was always obvious that this motif was arguably the laziest. You just get the feeling that a marketing department intern slapped some publicity stills on the poster, then went to lunch. While Waitress or Trainwreck are the complete opposite of trainwrecks, others such as When in Rome, The Wedding Planner, and Leap Year photoshopped in their A-list actors, and the end result says very little about the movies they represent. It makes you wish that in an alternate reality there is a Leap Year poster that features Amy Adams leaping in the air while she’s holding Matthew Goode in her arms (see category below).


8. Posters with Characters Back-to-Back, Leaning on Each Other, or Being Picked up

Posters for Pretty Woman, While You Were Sleeping, and How to Lose a Guy in 10 Days

(Photo by ©Buena Vista Pictures, ©Paramount Pictures)

Average Tomatometer Score: 40.1%
Average Audience Score: 56.4%
Average of Tomatometer and Audience Scores: 48.25%

While these types of posters may come across as dynamic and dangerous (leaning = falling, picking someone up = bad back), they typically signify a Rotten result. Maybe it’s that the back-to-back visual makes us think that the two characters are about to engage in a Hamilton-esque duel. All we know is that of all these posters, only While You Were Sleeping could muster a Tomatometer score above 80%, while 23 of the 31 posters in the group were Rotten. We have No Reservations pointing out The Ugly Truth that these posters make us want to give these films Two Weeks Notice. However, if you are looking for diamonds in the rough, we recommend Brown Sugar (we still don’t know what Taye Diggs is doing with Sanaa Lathan’s leg though) or How to Lose a Guy in 10 Days, which at least showcases Kate Hudson’s iconic dress.


7. Posters with Characters Not Looking Directly at Each Other

Posters for Date Night, Always Be My Maybe, and The Proposal

(Photo by ©20th Century Fox Film Corp., ©Netflix, ©Walt Disney Studios Motion Pictures)

Average Tomatometer Score: 49.5%
Average Audience Score: 55.2%
Average of Tomatometer and Audience Scores: 52.35%

This category could be considered a cousin to Posters with One Character Standing in Front of Another; here, the characters are standing next to each other, and that seems to make a world of difference. That said, these characters aren’t looking at one another; they are either staring off into the distance, presumably laughing at a funny joke, or looking rather pleased with themselves, sometimes with their arms crossed. The 52.35% average is Fresh-adjacent, so proceed with caution, as you could pick winners like Always Be My Maybe or The Proposal, or you could be stuck with Good Luck Chuck or The Pallbearer.

Random Pro Tip: Look for the posters where there’s some contact between the characters. For instance, popular Fresh films such as Dave, Plus One, and Date Night actually make an attempt to portray couples who appear to like each other, and that generally seems to reflect in the Tomatometer score.


6. Posters with Three Characters on Them

Posters for Bridget Jones's Diary, Why Him?, and Three to Tango

(Photo by ©Universal, ©20th Century Fox, ©Warner Bros.)

Average Tomatometer Score: 50.1%
Average Audience Score: 55.4%
Average of Tomatometer and Audience Scores: 52.8%

The nice thing about these posters is they immediately clue you into what kind of movie you’ll be watching. The three people signify either a love triangle or a meddling parent (Think Monster-In-law or Why Him?) who will provide comedic drama. Who will be picked? Will the meddling parent get over themselves? Will Hugh Grant and Colin Firth engage in another spectacular fight? The 52.8% Tomatometer average means these films trend towards decent, but be careful when deciding, because you could either pick wonderful films like The Half of It (watch it now) and Broadcast News (watch it immediately after The Half of It), or be stuck with My Best Friend’s Girl or My Boss’s Daughter.

Random Pro Tip: Avoid the films with pronouns like Me (You, Me and Dupree), I (I Think I Love My Life), Her (Over Her Head Body) and My (My Boss’s Daughter) in their titles. The majority of these are Rotten.


5. Posters with Four or More Characters on Them

Posters for 10 Things I Hate About You, Valentine's Day, and Love, Actually

(Photo by ©Buena Vista Pictures, ©New Line Cinema, ©Universal Pictures)

Average Tomatometer Score: 54.2%
Average Audience Score: 61%
Average of Tomatometer and Audience Scores: 57.6%

These posters showcase that the movie will be an ensemble piece by utilizing collages, tiers, or wide shots of several actors. Also, after looking through as many posters as we did, you’ll notice a trend that there is a central couple, and surrounding them are likable supporting characters. This is a marketing tactic to tell viewers, “Hey, if you don’t like the central couple, we have some other fun people who pop up occasionally.” That’s always reassuring, since there’s no guarantee you’ll enjoy spending time with the primary lovebirds, and those side characters can often make or break a movie like that.


4. Posters with Two Characters and At Least One Giant Face

Posters for What Women Want, Notting Hill, and Kate & Leopold

(Photo by ©Paramount Pictures, ©Universal Pictures)

Average Tomatometer Score: 59.3%
Average Audience Score: 62.7%
Average of Tomatometer and Audience Scores: 61%

These posters are concerned with showcasing the mugs of your favorite actors and letting you know that big stars are in the film. By inserting at least one massive face on a poster, studios are banking on you recognizing it and thinking, “I know that famous person.” It’s a smart move, and films like Notting Hill, What Women Want, The Silver Linings Playbook, and Kate & Leopold all took advantage of the tactic, but once you get those casual moviegoers into the theater, you’ve got to deliver. As it turns out, these films did, more often than not, ensuring that the big bucks the studios paid for their marquee stars were well spent.


3. Posters with Two Characters Sitting

Posters for The Lovebirds, Palm Springs, and Enough Said

(Photo by ©Netflix, ©Hulu, ©Fox Searchlight)

Average Tomatometer Score: 62.7%
Average Audience Score: 62.5%
Average of Tomatometer and Audience Scores: 62.6%

With Palm Springs, Enough Said, About a Boy, Sleeping With Other People, Manhattan, Singles, and The Lovebirds in this category, it’s easy to understand why it’s Fresh overall. These films include “hip” romantic comedies, or slightly offbeat films that occasionally stray from the formula. The visual of two people sitting down suggests some intimacy and, depending on the backdrop, communicate a lot about the circumstances of the central relationship. It’s a shorthand that works, and the movies that employ it are, on the whole, pretty solid.


2. Posters with Two Characters Looking at Each Other

Posters for Crazy Rich Asians, When Harry Met Sally, and Tin Cup

(Photo by ©Warner Bros., ©Columbia Pictures)

Average Tomatometer Score: 60.3%
Average Audience Score: 67.5%
Average of Tomatometer and Audience Scores: 63.9%

It would seem like a no-brainer that movie posters featuring characters looking into each other’s eyes have a Fresh Tomatometer average. The posters for Crazy Rich Asians, Shakespeare in Love, When Harry Met Sally, and Sleepless in Seattle are all designed this way, and those films’ reputations obviously speak for themselves. There’s an intimacy to this pose, which suggests the characters like each other (or will like each other after a chase through an airport). Movies like The Bounty HunterFool’s Gold, Gigli, and Blended bring the score down, but at least they feature Jennifer Anniston, Kate Hudson, Jennifer Lopez, and Drew Barrymore, which helps make them watchable to an extent.


1. Posters with Only One Character

Posters for Hitch, Amelie, and Moonstruck

(Photo by ©Columbia Pictures, ©20th Century Fox, ©MGM)

Average Tomatometer Score: 71.8%
Average Audience Score: 70.2%
Average of Tomatometer and Audience Scores: 71%

It may seem counterintuitive, but rom-com posters with only one person on the poster have the highest Tomatometer and Audience Score average. This includes movies like Moonstruck, Amelie, Under the Tuscan Sun, Knocked Up, The 40-Year Old Virgin, Easy A, There’s Something About Mary, and Hitch, which all proudly showcase their A-list leads proudly. Not unlike the giant face posters (with two or more people), these posters want you to know who is the star of the film and have no problem ignoring every other member of the cast.

These posters clearly show confidence in the leads. They’re basically the equivalent of Babe Ruth calling his shot before he smashed the baseball out of the park in the 1932 World Series. These posters say “Emma Stone will change your life in Easy A”, or “Cher’s performance in Moonstruck will bowl you over.” There’s confidence and swagger in having Seth Rogen’s head take up 97% of the Knocked Up movie poster, but the film ultimately pulled in $220 million at the worldwide box office. Even Rotten movies like Sweet Home Alabama, Boomerang and 27 Dresses, were big hits that easily cleared $100 million domestically. In other words, putting one person on a rom-com poster is daring, inspired, and, more often than not, a successful marketing ploy.


There you have it! Rom-com posters featuring only one character have the highest Tomatometer and Audience Score averages. Hopefully this will help you in the future when you’re looking for something to watch. Enjoy!


On an Apple device? Follow Rotten Tomatoes on Apple News.

Tag Cloud

Pirates ITV Tarantino nature Ellie Kemper Photos A&E Action high school Marvel Television Starz RT21 aliens cooking dragons Nat Geo cinemax spinoff toy story technology stand-up comedy sag awards jamie lee curtis YouTube Premium golden globes E3 biography remakes TV deadpool TCA series Britbox Thanksgiving facebook Emmys festivals PaleyFest Hallmark docuseries El Rey hispanic cancelled television women DirecTV live action psychological thriller IFC San Diego Comic-Con Food Network SundanceTV indie Song of Ice and Fire superman Alien nfl south america dark TCA Winter 2020 discovery TV movies ESPN Legendary Arrowverse ABC Turner 2021 parents Binge Guide Video Games Paramount Plus Black History Month adventure Peacock new york Chilling Adventures of Sabrina Bravo Columbia Pictures canceled The Walking Dead 20th Century Fox Sundance Now talk show WarnerMedia spain video Holidays police drama concert FXX Red Carpet BBC One Infographic Watching Series 45 Winners CBS All Access YouTube LGBT 2016 Kids & Family Ovation supernatural TV One kong black Calendar dogs Marathons Sci-Fi video on demand 71st Emmy Awards Captain marvel streaming slashers ghosts screenings Cannes finale Cartoon Network Horror zero dark thirty Pop A24 true crime Character Guide popular Lucasfilm Heroines revenge singing competition Marvel Studios VH1 sequels quibi lord of the rings blaxploitation Biopics blockbusters new zealand scorecard versus MTV Sneak Peek TruTV Paramount Network The Academy hidden camera DC Comics cancelled kaiju Spectrum Originals MCU Elton John tv talk streaming movies hollywood classics movie AMC Comedy international mutant dramedy rt archives Baby Yoda based on movie Oscars casting Television Academy Avengers USA Network medical drama Fantasy telelvision Fox Searchlight ABC Signature toronto Star Wars cults scary movies cancelled TV series king kong Esquire Amazon Prime golden globe awards Amazon Prime Video italian American Society of Cinematographers NBC Discovery Channel Black Mirror Nickelodeon Lifetime Christmas movies Adult Swim Mary poppins heist movie Western die hard critics crime drama Creative Arts Emmys Pop TV Logo Hallmark Christmas movies TCA 2017 Disney+ Disney Plus scene in color Winter TV FOX breaking bad Disney child's play Chernobyl Summer know your critic Walt Disney Pictures sequel free movies Musicals Fall TV halloween tv football sports Animation dceu doctor who Masterpiece Election RT History Vudu australia Comic Book franchise worst GoT Classic Film Interview crime thriller venice Comics on TV Epix travel YouTube Red Spike Podcast Awards Tour Pride Month transformers worst movies USA Family target Universal The Walt Disney Company Shondaland Toys cancelled TV shows BBC America justice league halloween game show vampires Music YA NYCC monster movies Comedy Central TV renewals renewed TV shows christmas movies Box Office kids anthology movies war animated blockbuster TCA Awards LGBTQ Mystery VOD Tubi batman television spy thriller Amazon book harry potter green book game of thrones Image Comics Martial Arts zombies screen actors guild VICE period drama mockumentary documentary Pacific Islander HBO Go richard e. Grant Disney Plus reboot Netflix Christmas movies Academy Awards stop motion book adaptation all-time Lifetime jurassic park PlayStation FX on Hulu CBS Star Trek crime cartoon Trailer name the review saw comics political drama children's TV FX Marvel HBO Mary Poppins Returns Reality Competition space Mindy Kaling Brie Larson CNN best Super Bowl latino obituary docudrama ViacomCBS Best and Worst ID rotten movies we love BET emmy awards spanish language films GLAAD cats TIFF Quiz Warner Bros. Apple Rom-Com news First Look trailers marvel cinematic universe Pixar archives fast and furious Acorn TV a nightmare on elm street witnail MSNBC Paramount Opinion Exclusive Video nbcuniversal Travel Channel social media Premiere Dates OneApp psycho SDCC french rotten criterion The Witch comic books reviews OWN dc thriller zombie comedies X-Men what to watch The Purge composers Film Festival Cosplay Broadway New York Comic Con Spring TV TLC TCM Anna Paquin binge 2015 japanese The Arrangement Trivia aapi Syfy razzies TV Land Disney Channel Nominations Unbreakable Kimmy Schmidt satire spider-man The CW boxing canceled TV shows SXSW 21st Century Fox twilight Country crossover Amazon Studios 2018 Polls and Games Crackle hist DGA politics Disney streaming service BAFTA Schedule documentaries indiana jones Ghostbusters Drama historical drama adaptation serial killer TBS Set visit prank independent Trophy Talk Hear Us Out Musical theme song science fiction Sony Pictures Christmas President sitcom diversity Year in Review 99% romantic comedy Dark Horse Comics 4/20 Superheroe comiccon Rock Fox News Tumblr festival laika Apple TV Plus romance Film Women's History Month PBS IFC Films godzilla DC Universe Freeform Mudbound award winner chucky joker universal monsters BBC mission: impossible Sundance Crunchyroll 2019 Extras james bond Turner Classic Movies 78th Annual Golden Globe Awards Showtime stoner teaser Certified Fresh Apple TV+ History Teen miniseries Mary Tyler Moore 2017 Pet Sematary fresh strong female leads Sundance TV werewolf cars Holiday E! CW Seed TNT 72 Emmy Awards directors spanish elevated horror ratings Rocky Writers Guild of America Rocketman disaster Stephen King See It Skip It Hulu ABC Family Television Critics Association cops unscripted 93rd Oscars WGN Reality Awards 24 frames boxoffice superhero First Reviews HBO Max anime Funimation BET Awards new star wars movies National Geographic foreign 007 CMT Netflix Shudder Superheroes GIFs Grammys Valentine's Day APB pirates of the caribbean Endgame robots rom-coms Emmy Nominations asian-american DC streaming service Countdown comic Tomatazos natural history 2020 Lionsgate