Box Office Guru Preview: Teens Dress Up For Prom Night

Street Kings, Smart People also vie for box office.

by | April 10, 2008 | Comments

Multiplexes gear up for another weekend of empty seats as Hollywood supplies three new films that are unlikely to energize the North American box office. The queen at the head of the class is the horror flick Prom Night which should scare up the most business and play to teens and young adults. The cop actioner Street Kings will target older males while adult women will be enticed by Smart People. The top ten could once again fall 25% below last year’s levels making this a spring season to forget.

If there’s one thing the geniuses at Sony’s Screen Gems unit know how to do it’s market fright films to teenagers. They get their latest shot with Prom Night, a loose remake of the classic 1980 Jamie Lee Curtis chiller about high schoolers stalked by a killer on their big celebratory night. Brittany Snow stars and the R rating of the old film has been replaced by a PG-13 which will be key to getting in the kind of kids who watch My Super Sweet 16. Horror film openings have gotten smaller and smaller this year as some fatigue has kicked in with consumers. But Prom Night has an appealing premise, a recognizable title, and a terrific marketing push behind it that is exciting the core crowd.

Sony hasn’t released a terror pic since last October so it’s had plenty of time to concentrate on getting this campaign right. And with trailers in front of its chart-topping studio stablemate 21, awareness is high with teens. Prom Night should perform better than this year’s other horror flicks and could post the best bow for the genre since Saw IV from last Halloween. The running time matches the amount of time Al Pacino has left to live and multiplexes are double-screening the pic so there will be plenty of showtimes to meet the expected demand. The one downside is the weak marketplace which has made overall moviegoing sluggish. Opening in around 2,400 theaters, Prom Night might debut with about $15M.

Nice to see Thing from The Addams Family getting work these days

Former high school slacker Ted, AKA Keanu Reeves, leads the macho cast of Street Kings, a new dirty cop thriller set in Los Angeles. The R-rated pic also features Forest Whitaker, Hugh Laurie, Jay Mohr, and Cedric the Entertainer. Adult men will be the primary audience here looking for a hard-boiled polce thriller so numbers should be in the same vicinity as the debuts for similar spring flicks like 16 Blocks ($11.9M) and Shooter ($14.5M). Fox Searchlight will be hoping to bring in many of those who saw Training Day, however Denzel Washington‘s starpower in that role overshadows all those in this pic. Competition isn’t too fierce which gives it a shot at connecting with the core demo. But overall demand is not too high. Street Kings lands in over 2,500 locations on Friday and could shoot up about $10M over the weekend.

“Turn in your badge and your gun!”

Miramax is making a play for adult audiences with its new dramedy Smart People starring Dennis Quaid, Sarah Jessica Parker, Thomas Haden Church, and Ellen Page. The R-rated film about a professor having a mid-life crisis should skew female and have no appeal to younger adults despite the presence of the Juno star. Mixed reviews will make many in the target audience toss it onto their Netflix queues instead of seeing it on the big screen. The promotional push has not been very strong and overall buzz is lukewarm. The cast includes some likeable folks, but not the kind of stars that make people rush out to the multiplexes and pay top dollar. Rolling into roughly 1,150 theaters, Smart People might take in about $3M this weekend.

“Come on, we both know you’re not the world’s unsexiest woman.”

After two weeks as the champ, the blackjack drama 21 will have to settle for a lower position on the charts. The Sony hit has been holding up well so a 35% decline would yield a $10M frame and boost the 17-day total to a solid $61M.

Fox’s Nim’s Island got off to a mediocre start last weekend posting a $3,760 average. But with no new films targeting families, competition will be light so a 35% drop may result. That would give the Abigail Breslin flick about $8.5M and a ten-day cume of $25M.

George Clooney attracted less-than-spectacular opening weekend sales for his football film Leatherheads and buzz has been mostly bad. A larger drop of 45% could be in order giving Universal a $7M take. The score would climb to just $22M after ten days.

LAST YEAR: Paramount replaced itself at the top of the charts with the teen thriller Disturbia which surprised the industry with a potent $22.2M bow at number one. The Shia LaBeouf starrer went on to bank an impressive $80.2M. The studio’s Will Ferrell comedy Blades of Glory slipped to second after two weeks on top and grossed $13.8M. Both were supplied by DreamWorks. Disney’s Meet the Robinsons followed with $12.5M, also in its third round. Sony’s adult thriller Perfect Stranger underperformed with its fourth-place debut of $11.2M. A $24M final resulted. The studio’s Ice Cube sequel Are We Done Yet? rounded out the top five with $9M. Fox’s adventure film Pathfinder quietly opened in sixth with $5M on its way to just $10.2M.

Author: Gitesh Pandya,

Tag Cloud

Hear Us Out Valentine's Day BET Awards crime thriller canceled Polls and Games slasher TCA 2017 Opinion Paramount Plus casting young adult Logo 71st Emmy Awards Quiz Sneak Peek doctor who Best Director SXSW 2022 vampires TCA Awards jamie lee curtis Syfy art house Best Actor Holiday IFC Films docuseries zero dark thirty Marvel Studios comic books Nominations South by Southwest Film Festival foreign Amazon Prime miniseries breaking bad sag awards Fox News romantic comedy Extras olympics critics war Spike TV One pirates of the caribbean spain universal monsters space cops comic book movies ABC Signature quibi marvel comics suspense nfl hidden camera Superheroe criterion high school popular Awards WGN cancelled television Exclusive Video HBO Max Apple TV+ ViacomCBS Fall TV 2015 spy thriller singing competition documentary book adaptation 79th Golden Globes Awards parents police drama Disney dc based on movie revenge AMC Plus Discovery Channel remakes know your critic crime drama nature Animation toy story Drama American Society of Cinematographers Pet Sematary TCM hollywood 21st Century Fox Biopics Image Comics a nightmare on elm street Reality 1990s Comic-Con@Home 2021 mutant football rt labs critics edition Emmy Nominations TCA Winter 2020 Women's History Month chucky Family NBA sequels Writers Guild of America tv talk screenings renewed TV shows Comedy Central YA scary anime zombies Cosplay dexter HBO Go Certified Fresh VH1 The Walt Disney Company asian-american sitcom MCU Oscars CBS Kids & Family blockbuster San Diego Comic-Con HFPA Thanksgiving laika DirecTV Travel Channel natural history President legend Lionsgate fast and furious women saw TV E3 BBC One Tomatazos telelvision 2018 psychological thriller Captain marvel TV Land streamig boxoffice LGBTQ movies screen actors guild zombie japan heist movie halloween tv Bravo DC streaming service batman GIFs Shudder 99% Music directors The Arrangement First Look spanish language Spring TV Holidays Ellie Kemper Instagram Live USA witnail sopranos ESPN Oscar worst movies Superheroes Vudu hist news series new york Chernobyl Red Carpet sequel Horror docudrama BAFTA Film Festival kong Nickelodeon prank Binge Guide Pacific Islander National Geographic Emmys Hulu Black Mirror technology Britbox unscripted Mudbound Warner Bros. Mindy Kaling biopic Pop Disney Plus Action YouTube Premium diversity FX biography Esquire werewolf 2021 genre BET YouTube Paramount satire adventure toronto boxing razzies worst NYCC 72 Emmy Awards Reality Competition streaming movies Hallmark Christmas movies comedies MGM target Avengers what to watch hispanic Pixar Countdown Shondaland VICE 4/20 Legendary Masterpiece 78th Annual Golden Globe Awards archives RT21 A24 Sony Pictures ID Election rt labs PaleyFest game of thrones mcc french facebook DGA NBC Paramount Network Sundance Amazon streaming animated Comics on TV YouTube Red travel Awards Tour stoner jurassic park Apple TV Plus strong female leads Mary Poppins Returns TNT Academy Awards halloween Grammys medical drama fresh Disney Channel rt archives Star Wars The Purge live action Television Critics Association wonder woman Lucasfilm king kong TruTV Tarantino films obi wan Lifetime Christmas movies black comedy lord of the rings emmy awards indie golden globes godzilla award winner Rom-Com festivals Netflix TV movies christmas movies Brie Larson true crime dragons basketball Prime Video Video Games APB adaptation Star Trek Best and Worst Television Academy science fiction dceu teaser 73rd Emmy Awards harry potter Turner spinoff superhero political drama television Freeform AMC children's TV rotten Western CNN binge Cannes hispanic heritage month X-Men monster movies australia cancelled TV series festival leaderboard twilight dreamworks Mystery Comedy italian debate Alien politics Crunchyroll 93rd Oscars richard e. Grant cults blockbusters Creative Arts Emmys MSNBC video on demand DC Universe dramedy Dark Horse Comics Premiere Dates mission: impossible rom-coms robots free movies A&E canceled TV shows cartoon theme song cancelled TV shows IFC stand-up comedy MTV green book Broadway PBS The Academy Best Actress BBC FX on Hulu ABC Family Amazon Studios cinemax Walt Disney Pictures deadpool transformers ITV Sci-Fi Character Guide crossover best Stephen King action-comedy kids trophy nbcuniversal Winter TV franchise gangster GoT dogs Watching Series classics Universal Apple TBS romance concert historical drama Tokyo Olympics See It Skip It Pride Month 2019 cats Lifetime disaster joker video SDCC Marvel blaxploitation History serial killer social media period drama HBO cars 2017 Photos Peacock documentaries First Reviews book CBS All Access Pop TV LGBT Neflix Christmas Universal Pictures Marvel Television CMT Unbreakable Kimmy Schmidt Classic Film adenture Spectrum Originals indiana jones WarnerMedia Food Network Amazon Prime Video ratings justice league mockumentary GLAAD obituary Interview anthology talk show Schedule ghosts aliens new star wars movies Hollywood Foreign Press Association Heroines Acorn TV finale Summer psycho Turner Classic Movies game show Calendar Cartoon Network crime Fantasy comic book movie VOD spider-man 94th Oscars Tumblr Ovation Year in Review king arthur Anna Paquin TLC Set visit 45 scary movies trailers PlayStation Trophy Talk cooking new zealand marvel cinematic universe spanish vs. cancelled 2020 independent Martial Arts Trivia The Witch reviews Trailer Musical Chilling Adventures of Sabrina Fargo dark Teen Crackle royal family rotten movies we love SundanceTV discovery golden globe awards BBC America movie Toys Marathons Black History Month Wes Anderson Endgame elevated horror TCA international CW Seed IMDb TV Nat Geo TV renewals 24 frames name the review 2016 Adult Swim Mary Tyler Moore venice Disney streaming service feel good Pirates SXSW comics Sundance TV TIFF Country reboot scene in color Tubi Columbia Pictures OneApp comiccon 20th Century Fox Best Picture Film Arrowverse Starz Sundance Now RT History child's play Tags: Comedy thriller The Walking Dead The CW sports El Rey slashers Rocketman FOX Showtime comic Hallmark Netflix Christmas movies DC Comics Musicals kaiju aapi Elton John Super Bowl latino Fox Searchlight live event black superman FXX ABC Rock james bond versus Podcast posters die hard composers Box Office japanese 007 Rocky scorecard south america E! Winners USA Network Comic Book supernatural stop motion all-time Funimation critic resources mob Baby Yoda Infographic Song of Ice and Fire New York Comic Con Epix OWN 90s Ghostbusters Mary poppins spider-verse Disney+ Disney Plus