Box Office Guru Preview: Friday the 13th Brings Chaos to Multiplexes

Also: The International, Confessions of a Shopaholic battle for the box office.

by | February 12, 2009 | Comments

Jason lives and is terrorizing young punks again in the new Friday the 13th which opens on the most perfect day. The horror remake should easily lead the North American box office over the Presidents’ Day holiday frame and will be joined by two other new offerings for those with not as much bloodlust. Buena Vista releases the comedy Confessions of a Shopaholic while Sony counters with the crime thriller The International. Overall, the marketplace seems set once again to surpass year-ago grosses by a comfortable margin.

Hollywood loves remakes because the formula to make them is so simple – take a successful older film, add in cell phones and minorities, call it a ‘reimagining’ in press interviews, and you’ve got a surefire box office winner! This formula should work wonders this weekend for Friday the 13th which comes from the lucrative franchise’s new and old studios – New Line and Paramount – with Warner Bros. taking on domestic distribution duties. The twelfth film in the series, this R-rated film finds iconic killer Jason Voorhees doing what he does best – slicing and dicing visitors of Camp Crystal Lake. The new Friday goes back to the slasher antics that made it a runaway success in the first place. No jetting to outer space, taking Manhattan, or fighting Freddy Kruger here.

The new Jason flick packs the goods and will be a potent force at the box office this weekend. It provides everything horror fans want – creative killings, horny college kids, bare breasts, and plenty of scares. Reviews and the lack of starpower should mean nothing. The marketing push has been very effective, especially the anti-Valentine’s Day spots, and the brand name alone will be enough to pull in a new generation of ticket buyers not even born yet when Mrs. Voorhees first launched the family killing spree three decades ago.

Friday should power its way into the same league as other R-rated horror remakes like 2003’s The Texas Chainsaw Massacre which bowed to $28.1M in the fright-friendly month of October and 2007’s Halloween which debuted with $26.4M over the three-day portion of its Labor Day holiday opening. Given its timely launch on Friday the 13th, today’s higher ticket prices, and the holiday frame which should make Sunday grosses higher than normal, the new Jason pic could carve out a bigger debut. Also, enough time has passed since the last impressive horror launch which came courtesy of My Bloody Valentine 3D a month ago so genre fans are ready for a new hit to rally behind. Attacking 3,105 theaters, Friday the 13th might debut to about $30M over the Friday-to-Sunday portion of Presidents’ Day weekend.

Jason and friend in Friday the 13th

Beyoncé’s army of single ladies will be out in full force to see Buena Vista’s new comedy Confessions of a Shopaholic, a film adaptation of the best-selling novel. The PG-rated entry stars Isla Fisher as a New York City gal with a shopping addiction and will skew heavily to an audience of young females. As the industry has learned before, especially in the last year, comedies based on popular female-skewing brands with built-in audiences attract huge openings. This one should be no different although its release, which is not ultrawide, will limit the potential.

So far this year we’ve seen He’s Just Not That Into You, which is also based on a popular book, bow to $27.8M and a $8,751 average and Bride Wars which was driven more by starpower and plot debut to $21.1M and a $6,528 average. Both were powered mostly by the fairer sex. Shopaholic will have the second weekend of You to compete with for the same crowd. However, the dual holidays of Valentine’s Day and Presidents’ Day will expand the marketplace leaving room for plenty of business. And the tame rating opens the door for younger girls too. The marketing campaign has been effective, but with a story about buying clothes and shoes, don’t expect too many men to be sold on the idea. Entering 2,507 theaters, Confessions of a Shopaholic could debut with roughly $17M over three days.

Isla Fisher in Confessions of a Shopaholic

Sony offers up the weekend’s only new action film with The International, a global banking thriller starring Clive Owen and Naomi Watts. But the R-rated pic is more crime drama than action film which is what it’s being promoted as. Though talented as actors, the leads do not provide much bankability here which puts pressure on the subject matter and marketing. A film about European banking forces profiting from weapons sales between nations doesn’t exactly qualify as must-see entertainment. In fact the story and stars should help The International perform much better in international waters. The U.S. is not the key market that will propel this film past breakeven. The studio should be commended for giving this what push it can. It’s a tough sell, no doubt, and mixed reviews will repel some mature adult audiences, especially when they have Liam Neeson‘s Taken as a viable option for the long weekend. Infiltrating over 2,300 theaters, The International may collect about $11M over the first three days.

Clive Owen in The International

Valentine’s Day should help keep moviegoers stay into He’s Just Not That Into You so the reigning champ from this week may see a drop of 35%. Shopaholic will certainly provide some direct competition for young women, but the holiday weekend should allow for an expanded marketplace where both can survive. Look for You to fall to about $18M over three days and raise its ten-day tally to $52M.

Fox’s Taken has been a terrific box office performer overachieving in every way. The International will try to take away some of the action crowd but Liam Neeson’s third weekend take may just end up outgunning Clive Owen’s first weekend numbers. A 25% fall would give Taken around $15M lifting the 17-day cume to an amazing $73M making for a guaranteed invite to the century club.

No new films for kids open this Friday which is rare for the Presidents’ Day holiday frame when most schools have Monday off. That means that last weekend’s pair of debuting PG pics will continue to target families. Coraline was a big winner with a $16.8M bow and $7,329 average. Focus should enjoy a strong hold for its 3D fantasy and could decline by 25% to around $12.5M. That would give the stop-motion adventure $33M in ten days.

LAST YEAR: The box office sizzled over the Washington-Lincoln holiday session with four new films opening strong cleaning out the top five. The sci-fi actioner Jumper debuted in the number one spot with $27.4M over three days on its way to $80.2M for Fox. Coming within a hair of each other were the effects-driven fantasy The Spiderwick Chronicles which bowed to $19M and the dance sequel Step Up 2 The Streets opening to $18.9M across the Friday-to-Sunday span. Final grosses reached $71.2M and $58M for Paramount and Buena Vista, respectively. Fool’s Gold dropped from first to fourth with $12.9M while Universal’s Definitely, Maybe premiered in fifth with $9.8M with $32.2M in the bank by the end of the run.

Author: Gitesh Pandya,

Tag Cloud

Crunchyroll TLC casting Fox News The Academy marvel comics summer TV preview NYCC Image Comics Sundance ITV unscripted dexter politics Marvel Television CW Seed Premiere Dates spider-verse Chilling Adventures of Sabrina MSNBC Amazon reviews Western ghosts El Rey Spectrum Originals worst movies DGA telelvision Sneak Peek anime hispanic heritage month boxoffice slasher supernatural blaxploitation Hear Us Out popular TNT heist movie dark leaderboard The Purge Paramount Pacific Islander comiccon stoner 79th Golden Globes Awards Brie Larson young adult 21st Century Fox Disney Channel war tv talk AMC Plus TCA 2017 mutant dreamworks international BBC America docuseries First Look finale DC Universe OWN A24 Teen jamie lee curtis Lifetime Christmas movies Neflix comic book movie GLAAD VICE Apple Biopics E! deadpool YA Mary poppins Classic Film political drama 73rd Emmy Awards Funimation TV movies Black History Month live event Set visit video indie satire Crackle rotten Elton John comedies USA Network Marvel Studios james bond 24 frames San Diego Comic-Con hispanic royal family Valentine's Day summer TV Summer Cartoon Network black high school Binge Guide mcc game of thrones spy thriller hidden camera Instagram Live what to watch SXSW 2022 Oscars Superheroes disaster Logo nbcuniversal crime Nat Geo archives wonder woman Countdown Opinion Sundance TV dramedy Musical Video Games OneApp YouTube psycho BBC One reboot obi wan justice league The Witch Certified Fresh binge women Spring TV TV renewals Super Bowl Thanksgiving BBC festival Unbreakable Kimmy Schmidt Holidays Starz Creative Arts Emmys Peacock true crime social media Stephen King quibi 99% CNN Hollywood Foreign Press Association Pirates crime thriller new zealand 90s Action Tags: Comedy Academy Awards critics Country children's TV HBO YouTube Red Dark Horse Comics sopranos rt labs critics edition Comedy adenture Alien Fargo Awards 2021 Election sag awards Music TIFF Year in Review Tomatazos monster movies superman 93rd Oscars police drama Reality Competition Comics on TV Best Director target elevated horror worst Star Wars comic books japanese New York Comic Con south america sports Mudbound Hallmark Broadway renewed TV shows aliens nature President cats video on demand documentaries Musicals Trivia werewolf Anna Paquin films festivals 2019 science fiction Red Carpet Disney a nightmare on elm street spanish language award winner cops Toys Lionsgate Kids & Family Columbia Pictures cooking Rock ESPN Awards Tour discovery Turner RT History name the review feel good Cannes talk show stand-up comedy franchise Ellie Kemper SXSW slashers Martial Arts Writers Guild of America WGN mission: impossible streaming movies Film Festival Horror debate Christmas space FX serial killer dragons PaleyFest teaser A&E genre Best Actor Comic Book DC Comics FXX APB Emmy Nominations spider-man Amazon Prime Fantasy Rom-Com series adaptation adventure new star wars movies Showtime new york stop motion Britbox Prime Video Women's History Month summer preview kaiju Legendary composers trophy Spike Winners witnail aapi streaming saw venice CBS godzilla game show king kong rom-coms Best Actress Warner Bros. zero dark thirty blockbusters concert Pet Sematary period drama sequels television Drama Adult Swim Winter TV dceu 20th Century Fox canceled Arrowverse Schedule Sci-Fi critic resources Paramount Network strong female leads japan GoT X-Men rt labs Chernobyl crossover 45 cartoon singing competition LGBTQ ABC Holiday dc canceled TV shows pirates of the caribbean Sony Pictures Film news Marvel 78th Annual Golden Globe Awards 2018 Masterpiece book Fox Searchlight CBS All Access The Arrangement romantic comedy football SDCC obituary Watching Series basketball cancelled Bravo hist black comedy Best Picture ABC Signature movies Amazon Studios The CW Ghostbusters CMT marvel cinematic universe dogs Netflix screen actors guild VH1 See It Skip It sequel transformers rt archives suspense AMC Esquire Family lord of the rings mob child's play ABC Family Endgame nfl posters South by Southwest Film Festival Captain marvel Extras cancelled television italian Fall TV toronto IFC Films BET Awards 1990s golden globes Nickelodeon MTV documentary based on movie sitcom MCU latino PBS IFC mockumentary Mary Tyler Moore scene in color thriller Lifetime Discovery Channel 72 Emmy Awards green book Tarantino chucky Pop TV blockbuster 94th Oscars HBO Max Comic-Con@Home 2021 Mary Poppins Returns Acorn TV anthology Tubi Vudu travel American Society of Cinematographers 2017 LGBT TruTV cancelled TV shows spinoff scorecard laika GIFs batman Tokyo Olympics Black Mirror halloween tv Cosplay trailers 71st Emmy Awards boxing Freeform TV Land scary TCA Awards ratings TCA Winter 2020 Oscar Baby Yoda Trophy Talk spain Apple TV+ Amazon Prime Video 007 HBO Go Pop Star Trek romance Syfy USA TV One BAFTA Apple TV Plus biopic Podcast breaking bad golden globe awards Character Guide parents legend prank vs. Universal facebook WarnerMedia all-time robots The Walt Disney Company Shondaland Box Office Shudder biography classics rotten movies we love theme song DC streaming service christmas movies Best and Worst best Wes Anderson Polls and Games SundanceTV live action razzies screenings PlayStation docudrama superhero free movies indiana jones The Walking Dead criterion Quiz Exclusive Video TBS art house Rocky fast and furious Rocketman NBC FX on Hulu asian-american gangster First Reviews TCM technology DirecTV foreign YouTube Premium Marathons vampires ViacomCBS independent halloween cars Paramount Plus National Geographic doctor who Food Network toy story kong Netflix Christmas movies Television Critics Association cinemax 2020 Calendar diversity book adaptation BET TV E3 Turner Classic Movies miniseries MGM kids HFPA 2016 ID 2015 animated die hard Avengers TCA medical drama Disney Plus Comedy Central Lucasfilm Universal Pictures jurassic park historical drama Epix streamig Walt Disney Pictures olympics Reality comic Emmys australia king arthur richard e. Grant fresh directors History zombies Hulu 4/20 zombie Grammys Song of Ice and Fire NBA cults Travel Channel crime drama joker Trailer Infographic action-comedy Heroines Photos Mindy Kaling remakes revenge Ovation scary movies movie Pride Month know your critic emmy awards comics IMDb TV cancelled TV series psychological thriller Hallmark Christmas movies spanish versus hollywood Animation Television Academy Sundance Now natural history Disney streaming service french Tumblr Superheroe harry potter FOX twilight Interview comic book movies Mystery Pixar RT21 Disney+ Disney Plus VOD universal monsters Nominations