Weekend Box Office

Box Office Guru Wrapup: The Bat Smashes More Records

And pushes the competition into the shadows

by | July 27, 2008 | Comments

More records were smashed into bits by the unstoppable megahit The Dark Knight which remained at number one by a comfortable margin for the second straight time. Moviegoers had mixed feelings for the two new releases with the Will Ferrell comedy Step Brothers scoring a solid second place bow while the sci-fi sequel The X-Files: I Want to Believe underperformed barely reaching double-digit millions.

Audiences once again filled theaters all weekend for the superhero blockbuster The Dark Knight which grossed an estimated $75.6M dropping a reasonable 52% from its record-breaking opening weekend. With the cume soaring to an eye-popping $314.2M after only ten days, the Warner Bros. release shattered the $300M mark in record time. The old record was held by Pirates of the Caribbean: Dead Man’s Chest which banked $258.4M of loot over its first ten days and crossed the triple-century mark in 16 days.

The new Batman film also set a new record for the largest second weekend gross outdistancing the $72.2M that Shrek 2 hauled in back in May 2004. Knight has now virtually matched the $314.9M collected by Iron Man over the last three months and will become the year’s highest grossing blockbuster on Monday. On the all-time list, the new Joker saga has quickly climbed up to number 23 sitting right next to 2001’s The Lord of the Rings: The Fellowship of the Ring.

Dark Knight‘s hold was impressive considering how much business it already absorbed on the first weekend. Looking at the largest opening weekends in movie history, second weekend drops were 62% for Spider-Man 3, 54% for Dead Man’s Chest, and 56% for Shrek the Third. Word-of-mouth has been strong for the Christopher Nolan-directed sequel and the Imax showings continue to be a major event creating even more excitement and repeat business.

Given its sturdy hold, Knight now looks to be on a trajectory that will see it zoom past the $400M mark by the end of its third week of release. With most of the summer’s tentpole titles already played out, and a full month before students go back to school, the Caped Crusader now has a realistic shot of breaking through the $500M mark domestically joining only Titanic in that exclusive stratosphere.

Overseas, The Dark Knight was a dominant force grossing an estimated $65.6M and ranking number one in 43 markets. The opening in the United Kingdom which followed last week’s glitzy London premiere led the way with $22.3M, including previews, while holdover markets dropped by an average of only 38%. The early international cume rose to $126.3M putting the global tally at a stunning $440.5M with major territories like Japan, Germany, Korea, and France still to open. A worldwide haul of more than $1 billion is certainly possible for Bruce Wayne and pals.

Sony scored a solid opening with the new comedy Step Brothers starring Will Ferrell and John C. Reilly which premiered in second place with an estimated $30M. It was the fourth best opening ever for Ferrell trailing Talladega Nights ($47M), Blades of Glory ($33M), and Elf ($31.1M). Brothers averaged a potent $9,696 from 3,094 locations and its R rating didn’t seem to hurt its box office punch. The story of two 40-year-old slackers forced to live together after their single parents marry doubled the $15.1M bow of the comedian’s last film Semi-Pro which also carried the R rating.

Produced for $65M, Step Brothers played to young men as expected. Studio research showed that 54% of the audience was male while 66% was under 25. Sony found a great slot on the calendar following a seemingly endless string of superhero and action movies from late June into July so moviegoers were in need of some star-driven comic relief. Plus the sibling rivalry film reached the marketplace ahead of two other R-rated comedies – Sony’s own stoner flick Pineapple Express opening August 6 and Paramount’s war romp Tropic Thunder launching a week later on August 13.

The ABBA musical Mamma Mia! held up remarkably well in it second weekend slipping only 36% to an estimated $17.9M for third place. The Meryl Streep-led pic has now grossed a stellar $62.7M in its first ten days and has been playing to female moviegoers at a time when so many other films in theaters are targeting guys. Mamma delivered slightly better results than last summer’s Hairspray which dropped 42% in its sophomore frame to $15.9M for a $59.7M ten-day tally. A final tally of $120-125M could result for Mamma Mia!

Opening to weak results in fourth place was Fox’s sci-fi sequel The X-Files: I Want to Believe with an estimated $10.2M from 3,185 locations for a mild $3,203 average. The disappointing debut was just a fraction of the $30.1M bow that its predecessor generated ten years ago in June 1998. Factor in higher ticket prices and the new adventure for Mulder and Scully attracted less than one-fourth of the audience of the first X-Files.

Audience erosion, direct competition from The Dark Knight, mixed reviews, and a weak marketing push all contributed to the lackluster performance. Budgeted at just $30M, the PG-13 film played evenly between males and females and saw adults 25 and older make up 70% of the crowd, according to studio research. Fox now looks to end the summer as the only major studio without a $100M hit this season.

New Line’s 3D adventure Journey to the Center of the Earth enjoyed the best hold in the top ten dipping only 24% to an estimated $9.4M in its third session. The total for the Warner Bros. release is now a solid $60.2M. Will Smith followed close behind with Hancock which became the superstar’s fifth career blockbuster to cross the $200M domestic mark. The Sony title grossed an estimated $8.2M, off 42%, for a cume to date of $206.4M.

The animated comedy WALL•E slipped 37% to an estimated $6.3M pushing its sum to $195.2M. After its fifth weekend, the G-rated pic is running 9% ahead of Pixar’s Ratatouille from last year but 5% behind the pace for the company’s 2006 summer offering Cars. The superhero flick Hellboy II: The Golden Army ranked eighth with an estimated $4.9M, down 51%, giving Universal a mediocre $65.9M to date.

Fox’s intergalactic toon Space Chimps dropped 39% in its second weekend to an estimated $4.4M putting the ten-day total at just $16M. A final tally of $25-30M seems likely. Rounding out the top ten was the Angelina Jolie actioner Wanted with an estimated $2.7M, falling 46%, putting the assassin thriller at a robust $128.6M to date

Author: Gitesh Pandya,

Tag Cloud

mob dc ITV dramedy anthology worst Super Bowl docudrama Pop a nightmare on elm street unscripted BET Awards boxing 2018 Paramount Network Tokyo Olympics ID 4/20 strong female leads NBA nfl based on movie aapi Vudu TCA Awards Masterpiece blockbuster MCU Unbreakable Kimmy Schmidt romantic comedy international Marvel Studios Bravo psycho hispanic foreign diversity Legendary ABC Family book Rocky Infographic stop motion Universal fresh Spectrum Originals Summer spinoff jamie lee curtis Disney+ Disney Plus Martial Arts Freeform TV discovery Marathons DC Comics Music Spike Comic-Con@Home 2021 king kong Starz documentaries target scene in color marvel comics TCA Winter 2020 TV One obituary cats FX streaming concert Marvel reboot richard e. Grant Instagram Live films Drama Horror satire Chilling Adventures of Sabrina Set visit crime drama Comedy Central PlayStation Mystery Anna Paquin politics movies Ovation archives Avengers dceu Sundance TV First Reviews The CW legend Polls and Games mutant miniseries Television Critics Association HBO name the review The Witch BBC America The Walking Dead VICE teaser Video Games Box Office Baby Yoda trailers Comics on TV Alien werewolf E3 mockumentary 93rd Oscars classics dexter APB Disney Plus summer TV preview critics harry potter historical drama spider-man GLAAD X-Men facebook Cannes Food Network sequel romance SXSW Film Festival witnail festivals Crackle Mindy Kaling ghosts basketball Reality batman twilight Interview Pet Sematary Family aliens razzies President Walt Disney Pictures The Walt Disney Company slasher halloween TruTV 2015 period drama Extras VH1 Disney Black History Month talk show Superheroes Oscars Broadway superhero comic book movies Sony Pictures Podcast Schedule black comedy versus game of thrones comic books IFC 71st Emmy Awards RT History HFPA summer TV Columbia Pictures ESPN saw WGN Hear Us Out WarnerMedia VOD Emmys vs. suspense scary movies Britbox Best Director Turner TLC FXX nature telelvision Rocketman scary scene in color film series Disney streaming service Oscar broadcast Lifetime award winner El Rey cartoon Tags: Comedy sag awards japan hist Universal Pictures canceled crossover scene in color series Pop TV TV renewals renewed TV shows medical drama cinemax Sneak Peek Year in Review new york comiccon 45 Turner Classic Movies high school halloween tv Geeked Week Biopics TCM Hollywood Foreign Press Association vampires screenings Countdown reviews Red Carpet Amazon Studios what to watch Adult Swim stoner criterion crime 90s scene in color stand-up comedy DGA GIFs Endgame boxoffice supernatural Showtime Thanksgiving 99% hispanic heritage month See It Skip It superman Best Picture nbcuniversal art house social media Comedy Teen war Brie Larson Cosplay hollywood Tubi Classic Film toy story Best and Worst die hard Holiday animated blockbusters Best Actress E! singing competition south america spanish language dragons Arrowverse CW Seed Travel Channel emmy awards 21st Century Fox justice league Shondaland serial killer binge South by Southwest Film Festival cooking true crime Elton John Fox Searchlight free movies monster movies Paramount rom-coms wonder woman YouTube Premium italian breaking bad debate young adult venice TV Land TNT Sundance quibi live event Mudbound Superheroe golden globes marvel cinematic universe king arthur Musicals LGBT zombie 2016 SDCC Fall TV Tarantino black Captain marvel First Look french National Geographic Sundance Now Amazon rt labs Certified Fresh movie Amazon Prime Video genre casting spy thriller children's TV 2020 scorecard Indigenous MTV Paramount Plus australia finale San Diego Comic-Con canceled TV shows Pride Month godzilla Lionsgate space MGM Fox News New York Comic Con Star Wars Celebration Creative Arts Emmys Peacock IMDb TV latino Character Guide political drama Musical Comic Book rotten Watching Series RT21 joker Country Best Actor CNN MSNBC TIFF Pirates biography olympics child's play Animation cancelled TV series prank universal monsters gangster Valentine's Day Binge Guide comic Western blaxploitation Wes Anderson 72 Emmy Awards Prime Video green book Kids & Family laika CBS All Access theme song Crunchyroll Heroines AMC Plus Acorn TV Disney Channel documentary video on demand psychological thriller Ghostbusters 20th Century Fox LGBTQ Mary Poppins Returns Tomatazos 2017 Image Comics CMT Hallmark Christmas movies adaptation TCA Awards NYCC 78th Annual Golden Globe Awards FOX posters Lucasfilm Opinion Fargo christmas movies series thriller anime independent cancelled book adaptation television popular elevated horror cancelled television rotten movies we love remakes SXSW 2022 PaleyFest Photos Rock Discovery Channel 79th Golden Globes Awards video pirates of the caribbean BAFTA Pixar DirecTV tv talk Epix History Black Mirror sequels Christmas American Society of Cinematographers Tumblr Stephen King mcc Holidays Premiere Dates festival Nat Geo Chernobyl doctor who trophy Star Wars japanese leaderboard robots Reality Competition ViacomCBS Film AMC Funimation crime thriller zombies adventure hidden camera YouTube Red DC streaming service Action Mary Tyler Moore IFC Films TCA 2017 BBC heist movie Hulu Warner Bros. NBC The Arrangement rt archives feel good franchise target composers The Purge YouTube cancelled TV shows new zealand Nickelodeon Native Netflix USA Trailer Pacific Islander BET jurassic park OneApp screen actors guild parents comedies comic book movie fast and furious comics Grammys news asian-american 2021 Apple TV Plus FX on Hulu Star Trek Shudder Apple TV+ GoT Logo disaster Paramount Pictures Sci-Fi critic resources Neflix PBS obi wan Hallmark Women's History Month indie USA Network Trivia SundanceTV chucky Toys TBS deadpool YA spain ABC streamig sitcom dark streaming movies Television Academy football cars indiana jones A24 Lifetime Christmas movies all-time sopranos interviews cops kong mission: impossible golden globe awards 2019 24 frames Syfy OWN Academy Awards Focus Features A&E toronto Netflix Christmas movies BBC One CBS 007 police drama royal family TV movies Spring TV Marvel Television james bond Ellie Kemper dogs lord of the rings adenture Exclusive Video zero dark thirty rt labs critics edition Quiz slashers Calendar The Academy spanish Winners kaiju Amazon Prime spider-verse Emmy Nominations docuseries action-comedy cults Awards Tour revenge DC Universe worst movies Song of Ice and Fire women 73rd Emmy Awards Mary poppins dreamworks ratings Sony best travel kids Nominations directors HBO Max Trophy Talk know your critic Dark Horse Comics Apple 1990s ABC Signature game show technology 94th Oscars HBO Go Esquire Cartoon Network live action Winter TV Rom-Com science fiction Election summer preview new star wars movies Fantasy natural history transformers sports Writers Guild of America biopic