Weekend Box Office

Box Office Guru Preview: Toon and Bond Battle for #1 Spot

by | November 16, 2006 | Comments

It’s a box office battle royale at the multiplexes this weekend as two guys in penguin suits fight over the number one spot with their new releases.

Warner Bros. offers the animated kids movie "Happy Feet" while Sony counters with the latest James Bond adventure "Casino Royale." Each has a legitimate shot at reaching number one and will play to different audiences. Meanwhile, two-time chart-topper "Borat" plans to stick around and cause trouble (and collect more lawsuits) despite the arrival of two new heavy hitters.

Yet another computer-animated film featuring talking animals hits the big screen this weekend in the form of "Happy Feet" which tells the story of Mumble, a young penguin who can’t sing like all his other classmates can, but can dance up a storm with his toe-tapping skills. The PG-rated film features the voices of Robin Williams, Elijah Wood, Nicole Kidman, Hugh Jackman, and Brittany Murphy and is directed by George Miller ("Babe"). Warner Bros. will offer dozens of Imax runs simultaneously with the standard launch of the film which will give the grosses a nice little boost.

The penguins return in animated form in "Happy Feet."

The weekend before the Thanksgiving holiday frame has always been a potent one for films that play to kids. Although "Happy Feet" has a story that wanders from one genre to the next, its dazzling digital animation should please audiences. Plus, Williams is in top form voicing two different characters who together provide about 95% of the film’s comedy. Last year, the Oscar-winning actor lent his pipes to Fox’s "Robots" which opened with $36M thanks to the star wattage he brings to a big toon vehicle. "Feet" should be able to debut above that mark.

The marketing push behind "Happy" has been colossal as the studio is hoping for big things from its little penguin. Kids and moms have been bombarded with promotion everywhere they go and awareness with that key demo is sky high. But crossover potential to teens and young adults in questionable. This is not like "The Incredibles" or "Shrek" where every teenager is pumped up and ready to buy tickets. There is also solid competition for the family audience in the current marketplace as "The Santa Clause 3" and "Flushed Away" are set to collect $20M or more worth of ticket sales from the exact same crowd this weekend. But penguin power could edge out Bond’s guns as "Happy Feet" will have around 400 more theaters, a shorter running time, and more starpower. Opening in 3,804 theaters, the animated film might take in about $40M this weekend.

Sony and MGM try to restart one of the most successful film franchises in history with "Casino Royale," the latest James Bond action-adventure tale. Daniel Craig replaces the wildly popular Pierce Brosnan in the role of Agent 007 in the first new installment in the series in four years. Martin Campbell, who directed the former Remington Steele in his first Bond pic "Goldeneye," gets another chance to break in a rookie into one of the industry’s most iconic roles. In the U.S., Craig is practically an unknown actor and with no famous co-stars, "Casino Royale" cannot rely upon starpower to drive in audiences. Instead, it will look to the marquee value of the franchise as well as to reviews from critics which so far have been glowing and even better than what the studio could have hoped for. Many find Craig to be the best Bond ever.

New Bond, same wardrobe in "Casino Royale."

Each of Brosnan’s first three Bond films had the secret agent’s famous digits branded into its opening weekend gross figure. "Goldeneye" opened to $26,205,007 on this same weekend in 1995, "Tomorrow Never Dies" premiered to $25,143,007 in December 1997 when it faced the launch of "Titanic," and "The World is Not Enough" launched with $35,519,007 when the franchise returned to the weekend before Thanksgiving in 1999. No telling if Sony will follow suit with "Casino" and insert Bond’s trademark number into the final opening weekend tally. 2002’s "Die Another Day," the last film in the series, raised the bar even higher debuting to $47.1M on its way to a $160.9M domestic take and $415M worldwide haul.

"Casino Royale" is not likely to reach that bar in its first weekend. With Brosnan gone and many fans not sure yet if they want to try out this new blondie, the debut frame could suffer a bit. Action fans had a routine of going to see a Brosnan Bond film every couple of winters, plus the addition of Halle Berry, who was red hot from her Oscar win that year, boosted the film’s star quotient. "Royale" could have greatly benefited by casting at least one big star to help keep its hold on its fan base. Nevertheless, with no other action movies in the marketplace, "Casino" has almost no direct competition. And its Texas Hold ‘Em storyline could appeal to young men addicted to poker.

But the box office world has changed much since "Die Another Day." Nowadays, action movies that rely on stunts instead of special effects often struggle to attract audiences. Competing globe-trotting spy flick "Mission: Impossible III," which appeals to much the same audience, bowed to an underwhelming $47.7M last May while playing in over 4,000 theaters against no competition. Sure, the Tom Cruise backlash may have contributed. But today’s audiences get plenty of high-quality action for free on network television and want a lot more bang for the buck if they’re expected to pay top dollar at the multiplexes. Also impacting "Casino’s" potential is its long running time which clocks in at nearly two and a half hours. That’s a good 45 minutes longer than "Happy Feet" meaning each screen can accommodate one extra penguin showing per day.

Sony has backed its latest blockbuster with a sizable marketing push. Strong word-of-mouth could allow it to hang on in the long term. But early skepticism may lead many adult moviegoers to a wait-and-see approach as they figure out whether this Bond is worth it. Diving into 3,434 theaters, "Casino Royale" might gross about $38M for the weekend. With recent Bond flicks making 60-70% of their loot from outside of North America, international prospects look sensational over the coming weeks.

Universal quietly tosses the R-rated comedy "Let’s Go To Prison" into the marketplace on Friday hoping to tap into young men in search of bold humor. Directed by Bob Odenkirk, the jailhouse laugher boasts a cast fit for a straight-to-DVD release – Dax Shephard, Will Arnett, and Chi McBride. In this revenge comedy, a felon makes life hell for the son of the judge who sentenced him to the slammer. The marketing push has not been very strong and with "Borat" stealing away the same audience, it will be an uphill battle to find paying customers. Opening in 1,495 cells, "Let’s Go To Prison" might lock down only $5M over the weekend.

"Let’s Go to Prison" for some reason was not screened for the press.

Confusing audiences in nearly 500 theaters across the country this weekend will be "After Dark Horrorfest – 8 Films to Die For." For one weekend only, this collection of B-grade fright flicks will play in theaters with moviegoers having the choice of which films they want to see. These include such titles as "The Gravedancers," Takashi Shimizu‘s "Reincarnation," and "Wicked Little Things" plus a special Sunday night presentation of "Snoop Dogg’s Hood of Horror" as the ninth creepy tale. To generate interest, After Dark is promoting this as a special event for horror fans featuring films that they were not supposed to see. To fill the dead space on screen between Sunday and Wednesday when many new Thanksgiving weekend films open, theaters will get to run "encore presentations of audience favorites."

In limited release, more potential candidates for awards season make their way into theaters. Fox Searchlight unleashes Richard Linklater‘s newest creation "Fast Food Nation" in 321 theaters across the major markets. The R-rated ensemble pic stars Greg Kinnear, Wilmer Valderrama, Ethan Hawke, and Patricia Arquette in an expose of the American junk food biz.

The stars of "Fast Food Nation."

MGM and The Weinstein Co. go back to June 5, 1968 with the political drama "Bobby" examining the lives of those inside the Ambassador Hotel on the day Senator Robert F. Kennedy was assassinated. Another large cast takes to the screen including Anthony Hopkins, Laurence Fishburne, Elijah Wood, Lindsay Lohan, Sharon Stone, Helen Hunt, Demi Moore, William H. Macy, Heather Graham, Ashton Kutcher, Martin Sheen, and son Emilio Estevez who also serves as writer/director. "Bobby" platforms in solo engagements in New York and Los Angeles on Friday and expands nationally next Wednesday.

Emilio Estevez directs and stars in "Bobby."

Packing films with stars seems to be the way to go as showcased again by the film industry comedy "For Your Consideration" from writer/director Christopher Guest ("Best in Show," "A Mighty Wind"). Eugene Levy, Michael McKean, Catherine O’Hara, Parker Posey, Ricky Gervais, and Fred Willard team up for a story about the wackiness that results when a small indie film attracts Oscar buzz for its cast members. Warner Independent Pictures will debut "Consideration" on Friday in ten U.S. markets plus three Canadian cities before expanding next Wednesday into major cities across North America.

More Christopher Guest satire in "For Your Consideration."

After stumbling into the number one spot two weeks ago, "Borat" will have to settle for being bumped a couple of spots this time thanks to the frame’s two new heavyweights. "Casino Royale" will provide some competition but "Happy Feet" should have no effect on the raunchy comedy’s war of terror on the nation’s multiplexes. Midweek business is still very strong so a 35% drop to about $18M could occur. That would give "Borat" a hefty $94M in 17 days and could possibly allow it to crack the $100M mark by Turkey Day.

Disney’s "The Santa Clause 3" and Paramount’s "Flushed Away" have been chart buddies for two weeks now, but the pair of kidpics might have a chance to swap positions this weekend. Both will take direct hits thanks to the arrival of the new penguin pic, but "Flushed" seems to be holding up a bit better. This weekend, we may see it drop 35% to $11M raising its total to $53M. "Santa," meanwhile, may fall 40% to around $10M for a $53M cume as well.

Will Ferrell saw a respectable showing for his new comedy "Stranger Than Fiction," but most of that crowd will be opting for Sony’s other offering this weekend – James Bond. A 45% drop might occur giving the flick $7.5M over the sophomore session and a ten-day tally of $24M.

LAST YEAR: Warner Bros. destroyed the competition with the latest installment of its enduring franchise – "Harry Potter and the Goblet of Fire." The fourth wizard flick bowed to a jaw-dropping $102.3M making it the fourth-biggest opening weekend in history, at the time. "Goblet" was a big winner grossing $290M domestically and a towering $892M worldwide making it the second highest grossing "Potter" pic. Debuting far back in second place, but with solid results of its own, was Fox’s Johnny Cash drama "Walk the Line" with $22.3M. The Joaquin PhoenixReese Witherspoon film went on to capture $119.5M plus an Oscar for Reese. Rounding out the top five were Disney’s "Chicken Little" with $14.7M, The Weinstein Company’s "Derailed" with $6.5M, and Sony’s "Zathura" with $5.1M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

christmas movies all-time Set visit social media ghosts critics Valentine's Day franchise cooking Awards Tour Amazon Prime South by Southwest Film Festival Amazon Studios children's TV E! Arrowverse cancelled television Tumblr Superheroe TBS Freeform boxoffice tv talk facebook IFC Films Ghostbusters 2019 Mary Tyler Moore Rocky dreamworks spain Spring TV laika USA Network action-comedy Holiday TV Watching Series japanese Rom-Com miniseries Western APB italian Exclusive Video HBO Go quibi CBS All Access TCA hollywood based on movie television concert Lifetime Christmas movies 2015 saw YA Epix sequel Sony Pictures 72 Emmy Awards Alien suspense comic books DC Comics game of thrones Masterpiece sports Certified Fresh mockumentary ID deadpool Best Actor Discovery Channel aliens NBC RT21 streamig DirecTV TLC MSNBC ABC scorecard Tubi Pet Sematary Focus Features VOD independent Disney Pride Month HBO Max Sci-Fi Nat Geo rotten women Apple Hollywood Foreign Press Association lord of the rings GoT TCA 2017 golden globe awards Fox News ABC Family cancelled TV shows pirates of the caribbean telelvision Britbox black vampires Adult Swim 78th Annual Golden Globe Awards superhero chucky criterion Crackle universal monsters aapi stoner First Reviews Sundance Now basketball finale godzilla zero dark thirty animated obi wan Fox Searchlight worst emmy awards Biopics police drama vs. rotten movies we love cults Tokyo Olympics USA scary movies jurassic park cats Sundance Tags: Comedy Trophy Talk singing competition romantic comedy disaster blaxploitation leaderboard Comedy discovery mob Black Mirror Pixar Television Critics Association what to watch blockbusters A&E Mary Poppins Returns Endgame Vudu The Purge PBS crime thriller latino Christmas classics sequels Comedy Central Calendar Universal rt archives canceled TV shows documentary ratings cancelled TV series Chilling Adventures of Sabrina trophy Dark Horse Comics comedies Disney streaming service asian-american Amazon Prime Video politics parents BBC America Wes Anderson comic book movie screen actors guild Pirates Reality Competition know your critic Interview reviews cars dragons transformers renewed TV shows Star Trek FOX Baby Yoda GIFs broadcast AMC Plus BET marvel comics Mudbound Mystery dceu Country festivals movie Disney+ Disney Plus 4/20 Spike Apple TV+ spanish comiccon 90s prank President dogs Travel Channel Musicals witnail E3 ABC Signature Avengers Neflix child's play science fiction Funimation war biography Toys A24 dc blockbuster CNN popular live action Disney Channel black comedy YouTube Premium Musical Paramount Pictures Starz movies FXX Horror cinemax nfl Lionsgate revenge hispanic heritage month international video on demand toy story Nominations Trivia anime DC streaming service sag awards New York Comic Con rt labs TruTV Disney Plus name the review Turner Classic Movies screenings PaleyFest slashers Brie Larson 1990s fast and furious MCU Classic Film Red Carpet comic book movies breaking bad See It Skip It Warner Bros. Paramount GLAAD indiana jones Paramount Network Paramount Plus Best Director spy thriller The Walt Disney Company diversity 45 TCA Winter 2020 Turner The Witch Comic Book Image Comics spider-man 94th Oscars History 93rd Oscars TV movies Shondaland trailers Cannes Crunchyroll Nickelodeon strong female leads TV renewals batman Ellie Kemper Unbreakable Kimmy Schmidt ITV justice league Winter TV king kong Music teaser versus new zealand japan Marvel Studios free movies Best and Worst VICE toronto MTV The Academy razzies Polls and Games CW Seed heist movie romance Pacific Islander joker critic resources harry potter BBC Martial Arts Lifetime crossover reboot Summer BAFTA nature Sneak Peek dexter festival Prime Video golden globes kids zombies WGN IFC green book TCA Awards kong YouTube Year in Review IMDb TV Shudder period drama crime french art house biopic Awards genre travel Quiz hist adventure WarnerMedia Thanksgiving debate Captain marvel streaming The CW best Winners Teen Hallmark Christmas movies spanish language 2016 adaptation documentaries target unscripted mcc cops hispanic live event 2017 true crime 2020 Opinion RT History binge rt labs critics edition hidden camera San Diego Comic-Con TNT 99% Oscars rom-coms Fantasy Instagram Live Fargo interviews crime drama LGBTQ docuseries dramedy Marathons satire young adult twilight ViacomCBS TIFF Mindy Kaling TV Land game show fresh Syfy DC Universe 20th Century Fox VH1 Animation Pop scary Writers Guild of America serial killer streaming movies SXSW 2022 sitcom Food Network halloween Photos 2021 Extras TCM 73rd Emmy Awards Fall TV superman casting Star Wars directors Countdown Kids & Family posters American Society of Cinematographers Film Festival Bravo spider-verse Comics on TV obituary composers Drama comic OneApp Black History Month Hear Us Out Action news Women's History Month Pop TV 24 frames CMT Anna Paquin new york indie BET Awards Grammys Holidays FX on Hulu Universal Pictures X-Men OWN Tarantino sopranos HFPA adenture james bond Infographic Marvel Television legend anthology National Geographic spinoff book Family SDCC technology Binge Guide mutant book adaptation elevated horror Comic-Con@Home 2021 Box Office Oscar Reality psychological thriller Mary poppins halloween tv Cartoon Network Walt Disney Pictures Hulu Schedule doctor who space south america 007 Lucasfilm new star wars movies Academy Awards Chernobyl 79th Golden Globes Awards series Sundance TV Video Games The Arrangement Best Picture Film 21st Century Fox FX El Rey marvel cinematic universe royal family Trailer werewolf Emmy Nominations scene in color Showtime supernatural Columbia Pictures stop motion First Look cartoon king arthur slasher summer TV preview thriller 71st Emmy Awards cancelled Cosplay historical drama SundanceTV Acorn TV Spectrum Originals YouTube Red summer TV archives political drama robots Emmys Premiere Dates NBA Apple TV Plus Logo Heroines Rock BBC One mission: impossible LGBT Character Guide films Hallmark venice die hard DGA canceled Marvel Television Academy gangster zombie a nightmare on elm street dark Rocketman natural history Netflix Christmas movies Netflix stand-up comedy award winner 2018 PlayStation Stephen King Broadway Superheroes Super Bowl Podcast boxing worst movies Tomatazos Legendary medical drama AMC Song of Ice and Fire TV One video Elton John australia feel good The Walking Dead remakes HBO olympics talk show ESPN wonder woman Amazon Peacock Election monster movies theme song kaiju football jamie lee curtis foreign richard e. Grant psycho docudrama Creative Arts Emmys CBS Esquire MGM comics Best Actress SXSW Ovation summer preview high school nbcuniversal NYCC